{"id":9823,"date":"2021-11-08T09:42:00","date_gmt":"2021-11-08T09:42:00","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9823"},"modified":"2026-10-23T16:37:05","modified_gmt":"2026-10-23T14:37:05","slug":"foreign-market-strategy","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/strategia-mercati-esteri\/","title":{"rendered":"What strategy for foreign markets? The importance of the right decision"},"content":{"rendered":"<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"has-text-align-left wp-block-heading\">Strategies for entering a new market<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Before making a decision, it is therefore necessary to\u00a0<strong>Consider the real business needs<\/strong> to take one of three typical expansion paths in the <strong>foreign markets<\/strong>. These pathways differ in the opportunities they can offer, the level of financial commitment, and the degree of reversibility, and specifically are:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Export through trade agreements<\/strong>\u00a0which include agents and distributors. They may be advisable for exporting to countries considered non-primary or deemed excessively risky because they involve relatively modest levels of involvement\/investment;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Transfer of technology and skills<\/strong>: business skills are enhanced by collaborating with counterparts in the target market. These transfer activities give exporting firms the opportunity to increase their profits in <strong>foreign markets<\/strong> characterized by significant barriers to entry and therefore difficult to penetrate through more \u201ctraditional\u201d forms of commercial entry;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Foreign Direct Investment<\/strong>: are implemented through joint ventures and M&amp;A, and are the major form of investment for companies that want to have a structured and lasting expansion right away.\u00a0\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"has-text-align-left wp-block-heading\">Which strategy to choose for foreign markets?<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Ultimately, therefore, it can be said that <strong>there is absolutely no one strategy for entering a new foreign market that is more effective than another.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">The three strategies presented can be complementary, or opposite, depending on the company's growth objectives, its financial resources, personnel, know-how and its product. Each company must choose the best one for itself based on internal assessments that revolve precisely around its characteristics.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Next, we will come to a complete picture, with an analysis that tracks the costs and benefits that a given method of entry may entail.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Entering a foreign market is a great opportunity, an exciting journey that leads to the growth of one's business and culminates in increased sales and profits<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Octagona can confirm this, having contributed to the growth of numerous businesses in 20 years of operation. If you, too, would like to penetrate a new market, but do not know which of the strategies may be the most suitable for your business, then contact us by clicking the button below: we will listen to you to propose the best solution and build a successful export project.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>ALSO READ:<\/strong><\/p>\r\n<p><a href=\"https:\/\/octagona.com\/en\/how-to-select-priority-markets\/\" target=\"_blank\" rel=\"noopener\">How to select priority foreign markets?<\/a><\/p>\r\n<p><a href=\"https:\/\/octagona.com\/en\/lapping-the-u-s-market-options-and-strategies\/\" target=\"_blank\" rel=\"noopener\">The&#8217;approach to the U.S. market: options and strategies<\/a><\/p>\r\n<p><a href=\"https:\/\/octagona.com\/en\/from-kick-off-to-export-plan-how-to-create-a-winning-internationalization-strategy\/\" target=\"_blank\" rel=\"noopener\">From Kick-Off to Export Plan: how to create a winning internationalization strategy<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Le strategie di ingresso in un nuovo mercato Prima di prendere una decisione \u00e8 dunque necessario\u00a0considerare le reali necessit\u00e0 aziendali per intraprendere uno dei tre tipici percorsi di espansione nei mercati esteri. Questi percorsi si differenziano per le opportunit\u00e0 che possono offrire, il livello di impegno finanziario e il grado di reversibilit\u00e0, e nello [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/strategia-mercati-esteri\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":10471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[240],"tags":[],"class_list":["post-9823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-advisory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercati esteri: l&#039;importanza della scelta | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Leggi l&#039;articolo per scoprire la giusta strategia per compiere le scelte migliori approcciandosi ai mercati esteri\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/foreign-market-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercati esteri: l&#039;importanza della scelta | Octagona Srl\" \/>\n<meta property=\"og:description\" content=\"Leggi l&#039;articolo per scoprire la giusta strategia per compiere le scelte migliori approcciandosi ai mercati esteri\" \/>\n<meta property=\"og:url\" content=\"https:\/\/octagona.com\/en\/foreign-market-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Octagona Srl\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-08T09:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T14:37:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/octagona.com\/wp-content\/uploads\/2021\/11\/Ala-aereo-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Cuoghi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Cuoghi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/octagona.com\\\/strategia-mercati-esteri\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/strategia-mercati-esteri\\\/\"},\"author\":{\"name\":\"Sara Cuoghi\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/person\\\/16c0a47acb5d9454f8b4293e34897199\"},\"headline\":\"Quale strategia per i mercati esteri? 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