{"id":9823,"date":"2021-11-08T09:42:00","date_gmt":"2021-11-08T09:42:00","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9823"},"modified":"2025-05-29T17:03:19","modified_gmt":"2025-05-29T17:03:19","slug":"what-strategy-for-foreign-markets-the-importance-of-the-right-decision","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/quale-strategia-per-i-mercati-esteri-limportanza-della-decisione-giusta\/","title":{"rendered":"What strategy for foreign markets? The importance of the right decision"},"content":{"rendered":"

\u00a0<\/p>\r\n\r\n\r\n\r\n

Strategies for entering a new market<\/h2>\r\n\r\n\r\n\r\n

Before making a decision, it is therefore necessary to\u00a0Consider the real business needs<\/strong> to take one of three typical expansion paths in the foreign markets<\/strong>. These pathways differ in the opportunities they can offer, the level of financial commitment, and the degree of reversibility, and specifically are:<\/p>\r\n\r\n\r\n\r\n

Export through trade agreements<\/strong>\u00a0which include agents and distributors. They may be advisable for exporting to countries considered non-primary or deemed excessively risky because they involve relatively modest levels of involvement\/investment;<\/p>\r\n\r\n\r\n\r\n

Transfer of technology and skills<\/strong>: business skills are enhanced by collaborating with counterparts in the target market. These transfer activities give exporting firms the opportunity to increase their profits in foreign markets<\/strong> caratterizzati da significative barriere d\u2019ingresso e per questo difficili da penetrare attraverso forme di ingresso commerciale pi\u00f9 \u201ctradizionali\u201d;<\/p>\r\n\r\n\r\n\r\n

Foreign Direct Investment<\/strong>: si attuano attraverso operazioni di joint venture e M&A, e rappresentano la forma di investimento maggiore per aziende che vogliono da subito avere un\u2019espansione strutturata e duratura.\u00a0\u00a0<\/p>\r\n

\u00a0<\/p>\r\n\r\n\r\n\r\n

Which strategy to choose for foreign markets?<\/h2>\r\n\r\n\r\n\r\n

Ultimately, therefore, it can be said that non esiste in assoluto una strategia d\u2019ingresso in un nuovo mercato estero pi\u00f9 efficace di un\u2019altra.<\/strong><\/p>\r\n\r\n\r\n\r\n

Le tre strategie presentate possono essere complementari, oppure opposte, a seconda degli obiettivi di crescita dell\u2019azienda, delle sue risorse finanziarie, del personale, del know-how e del proprio prodotto. Ciascuna impresa deve scegliere la migliore per s\u00e9 stessa sulla base di valutazioni interne che ruotano proprio intorno alle sue caratteristiche.<\/p>\r\n\r\n\r\n\r\n

In seguito, si arriver\u00e0 ad avere un quadro completo, con un\u2019analisi che tenga traccia dei costi e dei benefici che un determinato metodo d\u2019ingresso pu\u00f2 comportare.<\/p>\r\n\r\n\r\n\r\n

Entrare in un mercato estero \u00e8 una grande opportunit\u00e0, un viaggio entusiasmante che porta alla crescita del proprio business e che culmina con l\u2019aumento di fatturato e profitti<\/strong>.<\/p>\r\n\r\n\r\n\r\n

Octagona can confirm this, having contributed to the growth of numerous businesses in 20 years of operation. If you, too, would like to penetrate a new market, but do not know which of the strategies may be the most suitable for your business, then contact us by clicking the button below: we will listen to you to propose the best solution and build a successful export project.<\/p>\r\n

\u00a0<\/p>\r\n

ALSO READ:<\/strong><\/p>\r\n

How to select priority foreign markets?<\/a><\/p>\r\n

The approach to the U.S. market: options and strategies<\/a><\/p>\r\n

From Kick-Off to Export Plan: how to create a winning internationalization strategy<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u00a0 Le strategie di ingresso in un nuovo mercato Prima di prendere una decisione \u00e8 dunque necessario\u00a0considerare le reali necessit\u00e0 aziendali per intraprendere uno dei tre tipici percorsi di espansione nei mercati esteri. Questi percorsi si differenziano per le opportunit\u00e0 che possono offrire, il livello di impegno finanziario e il grado di reversibilit\u00e0, e nello […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":3,"featured_media":10471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[240],"tags":[],"class_list":["post-9823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-advisory"],"acf":[],"yoast_head":"\nMercati esteri: l'importanza della scelta | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Leggi l'articolo per scoprire la giusta strategia per compiere le scelte migliori approcciandosi ai mercati esteri\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/what-strategy-for-foreign-markets-the-importance-of-the-right-decision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercati esteri: l'importanza della scelta | Octagona Srl\" \/>\n<meta property=\"og:description\" content=\"Leggi l'articolo per scoprire la giusta strategia per compiere le scelte migliori approcciandosi ai mercati esteri\" \/>\n<meta property=\"og:url\" content=\"https:\/\/octagona.com\/en\/what-strategy-for-foreign-markets-the-importance-of-the-right-decision\/\" \/>\n<meta property=\"og:site_name\" content=\"Octagona Srl\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-08T09:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T17:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/octagona.com\/wp-content\/uploads\/2021\/11\/Ala-aereo-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tech@ctag@na\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tech@ctag@na\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/octagona.com\\\/quale-strategia-per-i-mercati-esteri-limportanza-della-decisione-giusta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/quale-strategia-per-i-mercati-esteri-limportanza-della-decisione-giusta\\\/\"},\"author\":{\"name\":\"tech@ctag@na\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/person\\\/8b39075a8f53d48d3a967b6f6df255eb\"},\"headline\":\"Quale strategia per i mercati esteri? 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