{"id":9846,"date":"2022-01-17T11:47:52","date_gmt":"2022-01-17T11:47:52","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9846"},"modified":"2026-10-22T18:20:33","modified_gmt":"2026-10-22T16:20:33","slug":"digital-export-key-to-internationalization","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/digital-export-chiave-di-volta-per-linternazionalizzazione\/","title":{"rendered":"Digital Export: key to internationalization"},"content":{"rendered":"<p class=\"has-text-align-left wp-block-paragraph\">In the past two years, the digital transition has undoubtedly been accelerated: the\u00a0<strong>ability to sell online worldwide<\/strong>\u00a0has been one of the main means of reducing the effects of the crisis.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Despite this, there is still ample room for growth for Digital Export, and it is precisely in these\u00a0<strong>margins for growth<\/strong>\u00a0<strong>that new opportunities are emerging<\/strong>\u00a0For Italian enterprises.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">According to data provided by\u00a0<a href=\"https:\/\/www.comark.it\/digital-export-management-cose-e-quali-canali-sono-necessari\/\">observatories.net<\/a>, in fact, it emerges as:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- The\u00a0<strong>56% of enterprises use digital channels<\/strong>\u00a0to sell abroad, mainly to Germany (34.7%), France, (26.8%), the UK (26%) and the USA (25.4%);<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- 62% of these firms export to more than one market, but as many as 3 out of 4 firms export to\u00a0<strong>less than 20% of its turnover<\/strong>;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- The 70% of the companies has the following on staff.<strong>\u00a0only an E-commerce Manager<\/strong>, but not an export manager;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>- Only the 50% of enterprises<\/strong>\u00a0who export online presents both figures.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">At this moment in history, E-commerce and Digital Export play a key role in boosting the business development of companies that truly intend to\u00a0<strong>expand their profits\u00a0<\/strong>abroad.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">The enterprises that\u00a0<strong>have seized these opportunities<\/strong>\u00a0have a real competitive advantage today, and those who have not moved in this direction will suffer severely in the coming years.\u00a0<strong>Act Now\u00a0<\/strong>to define your international strategy and\u00a0<strong>do not fall behind the competition<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">The digital front thus presents clear\u00a0<strong>opportunities to be seized for an entry\u00a0<\/strong>in foreign markets. Therefore, we present below.\u00a0<strong>the 5 basic steps<\/strong>\u00a0For a successful Digital Export plan:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- Already at the level of preliminary analysis, it is essential to study also about one's own\u00a0<strong>web presence and skills<\/strong>;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- If you are not aiming to sell through your e-commerce, it will be critical to identify the\u00a0<strong>right platforms and marketplaces<\/strong>, different for each sector and country;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- The setting of a pleasant\u00a0<strong><em>customer experience<\/em><\/strong>\u00a0is another important element: think of the various steps faced by the target customer, from navigation to after-sales service;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- A\u00a0<strong>update on current trends<\/strong>\u00a0at the level of web searches is the fourth relevant step. It is possible to analyze web searches conducted on a global scale using simple Google tools;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- Finally, it is essential to make available adequate\u00a0<strong>payment instruments<\/strong>, as well as\u00a0<strong>logistics services<\/strong>\u00a0Of quality.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Now you just have to rely on Octagona's experience. If you are really interested in developing your business abroad, and building a\u00a0<strong>quality digital export project<\/strong> then this is the opportunity you cannot miss.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>ALSO READ:<\/strong><\/p>\r\n<p><a href=\"https:\/\/octagona.com\/en\/digital-ronud-table-new-models-of-internationalization\/\" target=\"_blank\" rel=\"noopener\">Digital Roundtable: New Models of Internationalization<\/a><\/p>\r\n<p><a href=\"https:\/\/octagona.com\/en\/digital-export-2022-call-for-applications-open-feb-10\/\" target=\"_blank\" rel=\"noopener\">Digital Export 2022 call: applications open from February 10<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Negli ultimi due anni, la transizione digitale \u00e8 stata indubbiamente accelerata: la\u00a0possibilit\u00e0 di vendere online in tutto il mondo\u00a0ha rappresentato uno dei mezzi principali per ridurre gli effetti della crisi. Nonostante questo, ci sono ancora ampi margini di crescita per il Digital Export, ed \u00e8 proprio in questi\u00a0margini di crescita\u00a0che si delineano nuove opportunit\u00e0\u00a0per le [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/digital-export-chiave-di-volta-per-linternazionalizzazione\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":10454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-9846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chiave di volta per l&#039;internazionalizzazione | Octagona Srl<\/title>\n<meta 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