{"id":9846,"date":"2022-01-17T11:47:52","date_gmt":"2022-01-17T11:47:52","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9846"},"modified":"2025-05-29T12:52:48","modified_gmt":"2025-05-29T12:52:48","slug":"digital-export-key-to-internationalization","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/digital-export-chiave-di-volta-per-linternazionalizzazione\/","title":{"rendered":"Digital Export: key to internationalization"},"content":{"rendered":"

In the past two years, the digital transition has undoubtedly been accelerated: the\u00a0ability to sell online worldwide<\/strong>\u00a0has been one of the main means of reducing the effects of the crisis.<\/p>\r\n\r\n\r\n\r\n

Despite this, there is still ample room for growth for Digital Export, and it is precisely in these\u00a0margins for growth<\/strong>\u00a0that new opportunities are emerging<\/strong>\u00a0For Italian enterprises.<\/p>\r\n\r\n\r\n\r\n

According to data provided by\u00a0observatories.net<\/a>, in fact, it emerges as:<\/p>\r\n\r\n\r\n\r\n

\u2013 Il\u00a056% of enterprises use digital channels<\/strong>\u00a0to sell abroad, mainly to Germany (34.7%), France, (26.8%), the UK (26%) and the USA (25.4%);<\/p>\r\n\r\n\r\n\r\n

\u2013 Il 62% di queste imprese esporta in pi\u00f9 di un mercato, ma ben 3 aziende su 4 esportano per\u00a0less than 20% of its turnover<\/strong>;<\/p>\r\n\r\n\r\n\r\n

\u2013 Il 70% delle societ\u00e0 ha in organico\u00a0only an E-commerce Manager<\/strong>, but not an export manager;<\/p>\r\n\r\n\r\n\r\n

\u2013 Solo il 50% delle imprese<\/strong>\u00a0who export online presents both figures.<\/p>\r\n\r\n\r\n\r\n

At this moment in history, E-commerce and Digital Export play a key role in boosting the business development of companies that truly intend to\u00a0expand their profits\u00a0<\/strong>all\u2019estero.<\/p>\r\n\r\n\r\n\r\n

The enterprises that\u00a0have seized these opportunities<\/strong>\u00a0have a real competitive advantage today, and those who have not moved in this direction will suffer severely in the coming years.\u00a0Act Now\u00a0<\/strong>to define your international strategy and\u00a0do not fall behind the competition<\/strong>.<\/p>\r\n\r\n\r\n\r\n

The digital front thus presents clear\u00a0opportunities to be seized for an entry\u00a0<\/strong>in foreign markets. Therefore, we present below.\u00a0the 5 basic steps<\/strong>\u00a0For a successful Digital Export plan:<\/p>\r\n\r\n\r\n\r\n

\u2013 Gi\u00e0 a livello di analisi preliminare, risulta indispensabile lo studio anche in merito alla propria\u00a0web presence and skills<\/strong>;<\/p>\r\n\r\n\r\n\r\n

\u2013 Se non si mira a vendere tramite il proprio e-commerce, sar\u00e0 fondamentale individuare le\u00a0right platforms and marketplaces<\/strong>, different for each sector and country;<\/p>\r\n\r\n\r\n\r\n

\u2013 L\u2019impostazione di una piacevole\u00a0customer experience<\/em><\/strong>\u00a0\u00e8 un altro importante elemento: si pensi ai vari step affrontati dal cliente target, dalla navigazione all\u2019assistenza post-vendita;<\/p>\r\n\r\n\r\n\r\n

\u2013 Un\u00a0update on current trends<\/strong>\u00a0at the level of web searches is the fourth relevant step. It is possible to analyze web searches conducted on a global scale using simple Google tools;<\/p>\r\n\r\n\r\n\r\n

\u2013 Infine \u00e8 indispensabile mettere a disposizione adeguati\u00a0payment instruments<\/strong>, as well as\u00a0logistics services<\/strong>\u00a0Of quality.<\/p>\r\n\r\n\r\n\r\n

Ora non ti rimane che affidarti all\u2019esperienza di Octagona. Se sei realmente interessato a sviluppare la tua impresa all\u2019estero, e a costruire un\u00a0quality digital export project<\/strong> allora questa \u00e8 l\u2019occasione che non puoi perdere.<\/p>\r\n

\u00a0<\/p>\r\n

ALSO READ:<\/strong><\/p>\r\n

Digital Roundtable: New Models of Internationalization<\/a><\/p>\r\n

Digital Export 2022 call: applications open from February 10<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Negli ultimi due anni, la transizione digitale \u00e8 stata indubbiamente accelerata: la\u00a0possibilit\u00e0 di vendere online in tutto il mondo\u00a0ha rappresentato uno dei mezzi principali per ridurre gli effetti della crisi. Nonostante questo, ci sono ancora ampi margini di crescita per il Digital Export, ed \u00e8 proprio in questi\u00a0margini di crescita\u00a0che si delineano nuove opportunit\u00e0\u00a0per le […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":3,"featured_media":10454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-9846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"\nChiave di volta per l'internazionalizzazione | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri come il digital export pu\u00f2 far crescere la tua azienda anche nei mercati esteri creando nuove opportunit\u00e0 e prospettive\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/digital-export-key-to-internationalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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