{"id":985,"date":"2012-04-13T14:08:00","date_gmt":"2012-04-13T13:08:00","guid":{"rendered":"http:\/\/octagona.wordpress.com\/?p=622"},"modified":"2022-10-10T14:13:50","modified_gmt":"2022-10-10T14:13:50","slug":"for-cibus-2012-lindia-and-the-market-to-focus-on","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/per-cibus-2012-lindia-e-il-mercato-su-cui-puntare\/","title":{"rendered":"For Cibus 2012, India is the market to focus on"},"content":{"rendered":"

From May 7th to 10th, the 2012 Cibus International Food Exhibition will be held at the Parma Exhibition Center.www.cibus.it<\/a>), which is shaping up to be a landmark event in the Italian agri-food sector of excellence. This year, the focus will be on four particular countries, including India, and Octagona will be present with its own stand and will manage the \u201cIndia\u201d desk, offering participating companies initial assistance and necessary support in identifying concrete opportunities for commercial development in that market.<\/p>\n

For several years now, the Indian market has been one of the most promising for international expansion: with over 1 billion people and an economy growing at an annual rate of 8\u20139%, the subcontinent is, in fact, among the regions experiencing the highest growth globally.<\/p>\n

From a strictly dietary perspective, India boasts a significant culinary tradition, with various types of cuisine particularly characterized by their state of origin. Although the average Indian can today still be defined as a consumer tied to traditions and tends to be \u201cconservative\u201d in terms of tastes and flavors (a phenomenon mainly due to a lack of information), the evolution of lifestyles among the affluent and middle classes, a greater inclination towards Western tastes and standards, and the increasing foreign presence in India (due to both tourism and business reasons) have created greater attention towards foreign products. In particular, curiosity towards \u201cnew\u201d flavors has increased, just as day by day the attention to the quality and characteristics of the products consumed is growing. A further element corroborates this thesis: the ostentation of one's status by the upper-middle classes increasingly constitutes one of the drivers for a constant inclination towards tasting products not strictly belonging to the traditional Indian consumption.<\/p>\n

But it is not just new trends among local consumers that make India a potentially explosive market. With an annual growth rate for the sector hovering around 4.11% and food production second only to China globally, the environment appears truly ripe for business ventures, especially considering the giant strides made so far: while the market value stood at around 120 million euros in 2005, it will exceed 270 billion euros by 2025. The figures below attest to the unstoppable growth of the food sector, given that India:<\/p>\n