Strategic consulting for international business development
L’International Advisory of Octagona is a high value-added advisory activity that supports companies in their growth paths in foreign markets through a strategic, structured and results-oriented approach. The advisory activity makes it possible to identify the most promising markets, assess readiness for internationalization, and build effective entry strategies.
The main areas of focus include:
Strategic consulting for international business development
L’International Advisory of Octagona is a high value-added advisory activity that supports companies in their growth paths in foreign markets through a strategic, structured and results-oriented approach. The advisory activity makes it possible to identify the most promising markets, assess readiness for internationalization, and build effective entry strategies.
The main areas of focus include:
We identify the ideal target country by examining international markets with a data-driven approach, assessing industry trends, demand structure, competition, distribution channels and barriers to entry, to identify the most profitable geographies for our clients' business.
The Internationalization Radar is Octagona's service designed to guide Italian companies In choosing foreign markets with the highest potential. Through a methodology based on objective data and multidimensional analysis, Radar enables targeted identification of countries in which to focus export and internationalization investments.
The service is structured through three areas of focus:
Market analysis is a crucial phase both at the start of the internationalization process, to assess and select the most promising markets, and during overseas development, to analyze sales channels and customers in depth through qualitative and quantitative data, supporting informed strategic decisions guided by specialized expertise.
The study thoroughly analyzes target markets to identify business opportunities, assess competition, distribution channels and critical success factors. This market research can be carried out with different levels of depth and customized approach based on specific needs.
This is an activity Of direct qualitative research “in the field” to support a proper assessment of the access strategy and to identify the correct “go to market.” The output of this assesment is an analytical document based on Qualitative information collected directly by the Octagona team in the target country which contains strategic and operational recommendations useful in building a Marketing and Sales Plan. The analysis can cover several areas, including:
The Foreign Development Plan is the tool that guides Italian companies on their internationalization paths, helping them to define entry models that are sustainable, realistic and consistent with their resources and growth ambitions. Ocatgona's Foreign Development Plan has two main components:
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