Export of Bio Made in Italy: the record of Scandinavian Europe.

Did you know that Organic Made in Italy is the most popular product for four out of ten Scandinavian consumers?

L’Italia è il Paese dell’agroalimentare: non è una novità dal momento che, secondo SACE, questo settore si attesta come il primo manifatturiero in Italia, con oltre 55.000 imprese attive nel campo. Ma non solo: negli ultimi 10 anni le esportazioni di biologico Made in Italy sono letteralmente esplose (+181%), facendo diventare l’Italia il principale esportatore di alimenti Bio a livello internazionale dopo gli USA. Non solo: nel 2022 l’export di prodotti Bio Made in Italy ha raggiunto i 3,4 miliardi di euro, facendo registrare una crescita del +16% considerando i 12 mesi precedenti.

But which organic Made in Italy products have the largest export share? Di questi 3,4 miliardi di euro, la gran parte è rappresentata dal food, per un valore di 2,7 miliardi di euro. Ma rilevante è anche il ruolo del vino, che pesa per il 20% del restante export Bio Made in Italy, e cioè una quota ben superiore di quanto avviene con l’export agroalimentare in generale, dove l’incidenza del vino è di solo il 13%. In numerical terms, we are talking about 626 million euros of organic wine Made in Italy sold in international markets, registering a +18% compared with 2021.

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Il potenziale dell’export Bio Made in Italy

Già nell’articolo dedicato all’Made in Italy pasta exports to the U.S. we were talking about how for the Italian food sector, the future holds great business opportunities. And even in the case of organic food, great growth is expected in the coming years: 30% of European consumers say they are interested in buying an Italian food product with an organic brand name, share rising to 46% with regard to wine.

The undecided would be attracted not only by promotions and low prices but also by famous brands, information on low environmental impact, and the presence of eco-friendly packaging. More than half of current non-wine users, in fact, have not yet tried Italian organic because they cannot find it in the assortment, while in 1 in 5 cases they do not yet know its distinctive characteristics. The same reasons for non-purchase also apply to food products: 26% of those who do not consume Made in Italy organic food say they do not know its distinctive characteristics and, in 1 case out of 10, they do not find it in their regular outlets.

Su quali mercati puntare? L’Europa Scandinava al primo posto

Nelle ultime settimane abbiamo riportato come l’export sia an indispensable driving factor For Italian companies that want to Overcoming critical issues in the domestic market. Octagona ha presentato numerosi approfondimenti sulle opportunità di business all’estero per le imprese italiane, parlando ad esempio dell’export to the United Arab Emirates or of How to export to Germany e cavalcare il nuovo momento d’oro dell’export Made in Italy sul mercato tedesco.

From the survey conducted between July and August 2022 by Nomisma for ICE Agency and FederBio on a sample of 290 Italian food and wine enterprises, it emerged how the main destinations in Europe for Italian organic food are Germany (indicated overall by 63% of the companies) and followed by. France (46%) and Benelux (34%). For the wine still leading the way is the German market (67%), followed at a very short distance by the Scandinavian countries (61%)-where, all along, the appreciation of organic wine is very high-and from the Benelux (59%). Outside the borders of the EU, the following take the lead. Switzerland, United States and the United Kingdom for both food and wine.

I dati confermano dunque un forte interesse per il bio in Scandinavia: quasi 9 famiglie su 10 hanno consumato un prodotto alimentare a marchio biologico nel corso del 2022. Tra gli altri fattori che fanno della Scandinavia un mercato ad alto potenziale ci sono la percentuale di consumatori abituali (oltre il 40% dei consumatori scandinavi acquista Bio in ogni spesa) e l’importanza del marchio Bio, tanto che 1 consumatore 5 dichiara di porlo al primo posto nella scelta in fase di acquisto di prodotti alimentari.

E come è posizionata l’Italia nei confronti dell’Europa Scandinava? Nell’immaginario dei consumatori danesi, l’Italia si posiziona al primo posto tra i Paesi che producono i prodotti Bio di maggiore qualità: a pensarla così è il 38% dei consumatori, thus almost 4 out of 10.

In the case of Sweden, our country contends for the lead with Denmark: in that case, the share of users pointing to Italy when they think of the highest quality organic products is 37%. Further confirming the excellent reputation of Italian organic, For as many as 6 out of 10 Scandinavian consumers, organic food products made in Italy have superior quality compared to products from other countries while for 7 consumers 10 Italian organic has a higher perceived also in terms of guarantees of traceability and environmentally friendly production methods. Thanks to this excellent perception, Italian organic products find wide diffusion in Scandinavia: 65% of households bought an organic-branded Made in Italy food product during 2022 and 30% bought them at least once a week.

Ma quali sono i prodotti più promettenti per l’export di Bio Made in Italy? Extra virgin olive oil, cheeses, tomato preserves, cured meats, cheeses and wine are the Italian organic branded products most purchased by Scandinavian consumers but also the categories for which consumers are most interested in the organic-Made in Italy combination.

Conclusioni sull’export Bio Made in Italy

Thanks to this excellent perception, Italian organic products find wide acceptance in Scandinavia, as these are foods that combine attention to sustainability with the high quality of Italian agrifood production, incorporating cultural, social and environmental values recognized and appreciated worldwide. La product quality And the general interest of foreign consumers in Made in Italy products are our bio's calling card in international markets. High average per capita spending on organic products and the guarantees associated with organic agri-food products are also considered elements of success.

E guardando al futuro, secondo gli analisti, l’Europa Scandinava resterà il mercato prediletto per l’agroalimentare italiano nei prossimi anni.

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