Mojito Design S.r.l.

L’azienda cliente

Mojito Design Ltd. is an Italian company that deals with the production of plastic and rubber components Obtained by mono- and bi-injection molding.

The company wants to make the most of its products in the European market and intends to activate an internationalization project. Following are the goals set:.

Understand how to do business in the markets of Germany and France;
Identify the most appropriate targets for business development in the two markets;
To build and develop a process of business growth, generating increase in revenue.

Strategy and action

Octagona, assieme al proprio Temporary Export Manager, managed and coordinated l’intero progetto di internazionalizzazione to make the customer sell in both markets.

Next, all activities implemented for the success of the operation are listed:

In-depth assessment of the markets of Germany and France and guidance of the client in defining the best strategy;
Support in translation and adaptation of corporate communication(website and corporate brochure);
Rresearch and selectionpotential distributors and end customers;
Planning and organizing meetings at the Frankfurt Environment Fair with the most interesting counterparts;
Action of 5-day accompaniment to Germany,at the above-mentioned fair, and meetings with such counterparts.

The results obtained

Thanks to the support of Octagona

The client was able to understand closely and in detail the trends and dynamics of the two markets;
During the fair, business contacts were initiated with interlocutors from Germany, France and other countries. These contacts could lead to the signing of sales contracts in the near future;
Alarge amount of valuable information and contacts was collected to define further business steps to be implemented in target countries.

Customer feedback

Alessandro Giovanardi, Administrator of Mojito Design:

“I have been fully satisfied with the work done by Octagona that has allowed me to learn about the markets of our interest in order to address them with the most appropriate products and tools.

A special thanks to the TEM assigned by Octagona, Dr. Marchi, who turned out to be extremely knowledgeable and able to always advise me to the best.”

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