Brollo in Iran with Octagona

The operation conducted by Octagona in the Iranian market, concerning Brollo Siet Srl, highlighted by the press

Iran today represents the last great frontier of international business. The country has been re-emerging on the international stage for several years now, and countless companies are recognizing its enormous untapped potential. In fact, the country boasts one of the youngest and most educated populations in the region: of its 78 million inhabitants, two-thirds are under the age of 35. Economic growth stood at +4.31% in 2014, +0.41% in 2015, and +4.51% in 2016, while growth of +5.21% is projected by the end of this year and +4.51% in both 2018 and 2019.

And among the companies that are most benefiting from this economic and demographic development are Italian ones. Made in Italy is, in fact, an increasingly appreciated brand, with the middle class increasingly demanding Italian consumer products, while at the same time, companies seek the quality and reliability of Italian machinery, services, and infrastructure. And precisely among these companies, the latest to land on Iranian soil was Brollo Siet from Treviso.

Brollo Siet srl is an Italian company that produces and markets electrical and electronic transformers for neon signs, accessories for neon signs and signs, LED displays, and other types of products in the electrical materials and lighting sector. The company, already strongly active in foreign markets and with a production facility in India, wished to initiate a Business Development project in the Iranian market, and for this very reason, it entrusted Octagona with its expertise to prepare its entry into Iran.

Specifically, the company intended to conduct in-depth market research on the transformer segment to understand business opportunities; initiate research and contact local counterparts (importers, distributors, manufacturers, end customers) interested in establishing a partnership for the commercialization of products in Iran; implement a market entry process, initially aimed at supplying transformers (or parts thereof) and eventually establishing a local production facility.

«Iran is a market with extremely high potential,» stated Alessandro Fichera, CEO of Octagona, "and there are great business opportunities for Italian companies. It is precisely for these reasons, and with the aim of helping companies interested in the market, that we have decided to activate our presence in Iran, with the support of a local team. Iran is still a virgin market, full of discoveries to be made, and having local collaborators represents an invaluable added value for those who want to approach the country. Brollo, which is an SME with clear ideas and a high-quality product, characteristics that make it particularly suitable for launching successful projects in emerging markets like Iran, therefore seized the opportunity; supporting them has not only been a source of great satisfaction for our company but also represents the first important step in the Iranian market, within which we intend to consolidate our presence.".

Roberto Cimmino, Managing Director of Brollo Siet srl, commented:

“The scouting and selection process for potential companies interested in collaborating with Brollo Siet Srl yielded more than satisfactory results: the potential clients identified showed serious interest and were completely relevant to our company's activities and size.

We have therefore reached the set objectives and are satisfied with what has been achieved in this first phase of internationalization in Iran: this was possible thanks to Octagona, which assisted us on-site with excellent professionalism and competence.

Below is the complete press review of the physical and online newspapers that reported on the Octagona and Brollo Siet initiative in Iran:

June 14, 2017 – EmmeWeb: Click here to read the article

July 10, 2017 - Gazzetta di Modena: Click here to read the article

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