Diesel sets its sights on India

The Italian brand Diesel wants to replicate its success in the United States in India. The company recently opened its second store in Mumbai.

The founder and chairman of the company, Renzo Rosso, stated that he wants to maintain the same pricing and positioning that the brand has in other markets. As in the West, the brand will also fall into the high-end segment in India, with prices starting from 7,000 rupees (110 euros).

The company's first store, located in the Lower Parel area of Mumbai, reached its sales target after just the first month of opening. Diesel operates in India through a 51:49 joint venture agreement with Reliance Brands and plans to open 20 outlets in the next 3 years.

Diesel has therefore decided to open up and increase its revenue by expanding its offerings in India. Building on its brand identity, Diesel aims to cater to a new segment of increasingly affluent consumers. Significant investments in infrastructure, healthcare, and culture are indeed making the middle class wealthier. International brands like Diesel, as well as all other Italian companies looking to increase their profits, are thus increasing their exposure in the Indian market through long-term infrastructural investments. It wouldn't be surprising to see other well-known Italian brands follow Diesel's lead and enter the Indian market.

The latest factor demonstrating how India is a market with extraordinary growth and one that companies would do well not to miss. Write to us to learn more about the content of this article and to receive a free, personalized initial consultation.

Source: Indian News 24

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