INDIA: Bauli targets local market

A new Bauli product has landed in India. The Veronese confectionery company, chaired by Alberto Bauli, has launched single-serving packages of cream croissants, priced at approximately 15 INR (0.2 Euros). This type of product can currently be found in some supermarkets, such as Easy Day supermarkets and INA market.

The strategy followed by the Veneto food group seems the most appropriate: the Indian market is particularly sensitive to the single-dose concept, both due to the presence of so-called kirana shops (the small grocery stores very common in India) both for the peculiarity of the local consumer, particularly price sensitive.

The introduction of individually packaged croissants in India follows a previous partnership agreement signed by Bauli with Dreambake, a division of Switz Group (a Dubai-based company that is a leader in the Middle East and India for confectionery and baked goods), specifically for the production and marketing of snacks, such as croissants, in the Asian country. Although the agreement was signed in 2009, the sale of this product has only recently begun.

Manlio Urbano

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