Internationalization: what it is and what are its advantages | Octagona Srl
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Internationalisation: what it is and what are its advantages

Internationalisation: what it is and what are its advantages

The current economic landscape is characterized by ua growing interconnection between nations and markets. In this context, internationalization has become a key word for many companies. But what exactly does internationalization mean and what advantages can it offer? In this article, we will explore these questions and find out why more and more companies are engaging in this process.

The importance of business internationalization

 

Being able to expand one's productivity in foreign markets is an increasingly widespread option, coming to represent one of the most impactful ways to expand your business in a tangible and lasting way. 

How can you do this? Internationalization is a delicate process, often motivated by the urgency of increasing turnover and having to effectively face increasingly fierce competition.

Whatever the reasons that motivate the need to open up to foreign markets, it is essential to apply targeted strategies, which allow you to undertake the necessary activities in a profitable and prudent way, optimizing investments and best expressing the potential of your brand.

 

Internationalization, definition and characteristics

 

L'internationalization it consists, as mentioned before, in a process of expansion towards foreign markets. This requires establishing relationships with other companies, with new customers, and with the institutions of these territories, with the aim of establishing favorable conditions that allow production and sales outside national borders. Internationalization is therefore a unique opportunity, whatever the type of business in which one's entrepreneurial strength is engaged. 

To undertake a effective penetration of foreign markets, an in-depth study of them and the ability to interface with new contacts from every point of view is vital, understanding the target audience to be addressed, and knowing all those bureaucratic procedures that make the sale possible.

This is why today figures like theInternational Advisory have become increasingly widespread, as relying on them means build analyzes and strategies which aim to obtain maximum profit with minimum risk and minimum cost.

Internationalizing actually means acquire precise knowledge about foreign countries in which you want to orient production and/or sales, for example on the regulatory systems that regulate market flows, on taxation, and on the cultural and linguistic specifics that characterize this region and which can influence the response to the company's expansion process.  A path that is therefore not without difficulties, but which can prove decisive in guaranteeing growth for your business that is often not achievable within national borders. 

Internalization models

 

Internationalisation, the main advantages

 

What are the advantages of taking advantage of internationalization? 

First, they come any competition difficulties at a national level are circumvented and you can greatly increase the potential number of customers, often also having tax advantages.

You can also delocalize its production, acquire new suppliers and have access to local resources, with benefits that can have a decisive impact on revenues, also through lower labor costs. 

Obviously one cannot generalize; an effective business plan to internationalize your company must be tailor-made for it, preliminarily analyzing not only the objectives, but also the current conditions of the company, in order to evaluate the prospects of penetration into new markets in the short and long term , and check the feasibility of each step. 

 

Conclusions on business internationalization

 

Octagona has been active for years to support companies of every sector and size in this process, and make expansion into new markets possible that is tangible and allows the achievement of important goals.

If you are thinking of internationalizing your business, we are able to support you in choosing the target countries and in all this it is necessary to do to allow you to affirm your presence outside national borders, even with our presence on site in numerous countries.

What we say testifies to it customer numbers that we have accompanied on this journey, that we still support and whose success we share with satisfaction. Just contact us for questions or requests for clarification. We will be happy to answer you and give you concrete indications, consistent with your reality and your business model.

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