Made in Italy mark, how it is obtained and what it entails

What does it entail to be able to bear a Made in Italy label? Certainly it is a recognition that is the pride of so many producers. 

Il marchio “Made in Italy”  ha un valore decisamente importante. È un distintivo d’onore che molti designer e artigiani italiani mostrano con orgoglio sui loro prodotti. Questo riconoscimento attesta la qualità associata ai beni prodotti in Italia, country known throughout the world for the richness and history of its territory, a history that has always been marked by a very special added value.

The marchio “Made in Italy” è simbolo anche dell’autenticità della lavorazione della merce, rappresentando allo stesso tempo il più alto livello di artigianalità. Poter mostrare l’etichetta “Made in Italy” non è solo uno strumento di marketing, ma è una vera e propria dichiarazione di eccellenza che stimulates exports.

Il “Made in Italy” non è sempre 100% Italian production guarantee, since some goods can be made from imported materials. However, this designation remains highly valued and sought after all over the world.

How to get the Made in Italy trademark for your products

Il prestigioso marchio “Made in Italy” richiede un certo sforzo per essere ottenuto, ovvero solo rispettando specifici criteri. Ad esempio, certain processing steps must take place exclusively in Italian territory. This is, for example, pursuant to the Law No. 55 of 2010, which regulates Made in Italy for textile, leather goods and footwear products.

The conditions for obtaining the mark of origin must also refer to European as well as national regulations.

Various checks must be carried out by the Institute on the existence of the requirements in order to obtain the appropriate certification, which will last for 10 years; the producing company will then be able to register in the National Register of Italian Manufacturers.

La distintività del Made in Italy ha permesso a diverse imprese italiane di mantenere la propria quota di mercato, arginando l’avanzare dei competitor, soprattutto in determinati ambiti. Tuttavia, il marchio è stato anche oggetto di contraffazione: ciò ha seriamente messo a rischio la reputazione e i vantaggi economici dei veri prodotti “Made in Italy”. Pertanto, proteggere l’integrità del marchio è fondamentale.

L’autenticità del marchio “Made in Italy” è di conseguenza rigorosamente protetta dalla legge italiana, che garantisce la prevenzione delle contraffazioni, in modo da poter tutelare in modo efficace questo prezioso riconoscimento. 

In an increasingly globalized world, thanks mainly to digitization, additional effort will be required of all those companies that intend to assert their “Made in Italy” quality (especially in cases where they intend to penetrate new markets) with the aim of increasing their sales and thus their economic returns.

Octagona, which has always stood by Italian businesses, can help your company expand significantly outside its national borders, as it did with many other manufacturers Who were able to achieve concrete success quickly.

If you have any questions about what we can do for you and your production reality, please do not hesitate to contact us. Our professional team will get back to you as soon as possible.