Made in Italy mark, how it is obtained and what it entails

What does it entail to be able to bear a Made in Italy label? Certainly it is a recognition that is the pride of so many producers. 

The “Made in Italy” brand holds significant value. It is a badge of honor that many Italian designers and artisans proudly display on their products. This recognition attests to the quality associated with goods produced in Italy., country known throughout the world for the richness and history of its territory, a history that has always been marked by a very special added value.

The The “Made in Italy” brand is also a symbol of authentic craftsmanship, representing the highest level of artisan skill. Being able to display the “Made in Italy” label is not just a marketing tool, but a true declaration of excellence that stimulates exports.

“Made in Italy” is not always 100% Italian production guarantee, since some goods can be made from imported materials. However, this designation remains highly valued and sought after all over the world.

How to get the Made in Italy trademark for your products

The prestigious “Made in Italy” brand requires a certain effort to be obtained, meaning only by respecting specific criteria. For example, certain processing steps must take place exclusively in Italian territory. This is, for example, pursuant to the Law No. 55 of 2010, which regulates Made in Italy for textile, leather goods and footwear products.

The conditions for obtaining the mark of origin must also refer to European as well as national regulations.

Various checks must be carried out by the Institute on the existence of the requirements in order to obtain the appropriate certification, which will last for 10 years; the producing company will then be able to register in the National Register of Italian Manufacturers.

The distinctiveness of “Made in Italy” has allowed several Italian companies to maintain their market share, curbing the advance of competitors, especially in certain sectors. However, the brand has also been subject to counterfeiting, which has seriously jeopardized the reputation and economic advantages of genuine "Made in Italy" products. Therefore, protecting the integrity of the brand is fundamental.

The authenticity of the “Made in Italy” brand is consequently strictly protected by Italian law, which guarantees the prevention of counterfeiting, so as to effectively protect this valuable recognition. 

In an increasingly globalized world, thanks mainly to digitization, additional effort will be required of all those companies that intend to assert their “Made in Italy” quality (especially in cases where they intend to penetrate new markets) with the aim of increasing their sales and thus their economic returns.

Octagona, which has always stood by Italian businesses, can help your company expand significantly outside its national borders, as it did with many other manufacturers Who were able to achieve concrete success quickly.

If you have any questions about what we can do for you and your production reality, please do not hesitate to contact us. Our professional team will get back to you as soon as possible.