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Made in Italy mark, how it is obtained and what it entails

Made in Italy mark, how it is obtained and what it entails

In summary
  • The Made in Italy label certifies the quality, authenticity of the workmanship and craftsmanship of Italian products, and is a tool that encourages exports in addition to marketing.
  • Made in Italy does not always guarantee 100% Italian production, because some goods can be made with imported materials.
  • To obtain it, specific criteria are required: certain processing stages must take place only in Italy, in compliance with national and European regulations.
  • Law No. 55 of 2010 regulates Made in Italy for textile products, leather goods and footwear.
  • The certification lasts 10 years and allows registration in the National Register of Italian Producers; the mark is protected by law against counterfeiting.

What does it entail to be able to bear a Made in Italy label? Certainly it is a recognition that is the pride of so many producers. 

The “Made in Italy” label has a decidedly important value. It is a badge of honor that many Italian designers and artisans proudly display on their products. This recognition attests to the quality associated with goods made in Italy, country known throughout the world for the richness and history of its territory, a history that has always been marked by a very special added value.

The “Made in Italy” label also symbolizes the authenticity of the goods“ workmanship, while representing the highest level of craftsmanship. Being able to display the ”Made in Italy" label is not only a marketing tool, but a true statement of excellence that stimulates exports.

“Made in Italy” is not always 100% Italian production warranty, since some goods can be made from imported materials. However, this designation remains highly valued and sought after all over the world.

Made in Italy

How to get the Made in Italy trademark for your products

The prestigious “Made in Italy” label requires a certain amount of effort to be obtained, that is, only by meeting specific criteria. For example, certain processing steps must take place exclusively in Italian territory. This is, for example, pursuant to the Law No. 55 of 2010, which regulates Made in Italy for textile, leather goods and footwear products.

The conditions for obtaining the mark of origin must also refer to European as well as national regulations.

Various checks must be carried out by the Institute on the existence of the requirements in order to obtain the appropriate certification, which will last for 10 years; the producing company will then be able to register in the National Register of Italian Manufacturers.

The distinctiveness of Made in Italy has enabled several Italian companies to maintain their market share, stemming the advance of competitors, especially in certain areas. However, the brand has also been subject to counterfeiting: this has seriously jeopardized the reputation and economic benefits of genuine “Made in Italy” products. Therefore, protecting the integrity of the brand is crucial.

As a result, the authenticity of the “Made in Italy” trademark is strictly protected by Italian law, which guarantees the prevention of counterfeiting, so that this valuable recognition can be effectively protected. 

In an increasingly globalized world, thanks mainly to digitization, additional effort will be required of all those companies that intend to assert their “Made in Italy” quality (especially in cases where they intend to penetrate new markets) with the aim of increasing their sales and thus their economic returns.

Octagona, which has always stood by Italian businesses, can help your company expand significantly beyond its national borders, as it did with many other manufacturers Who were able to achieve concrete success quickly.

If you have any questions about what we can do for you and your production reality, please do not hesitate to contact us. Our professional team will get back to you as soon as possible. 

Frequently Asked Questions

What does having the Made in Italy label mean for a company that exports?

The Made in Italy label certifies the quality, authenticity of the workmanship and craftsmanship of Italian products. It is not just a marketing tool, but a declaration of excellence that encourages exports. It remains highly appreciated and sought after worldwide and has helped several companies maintain their market share against their competitors.

How do you obtain the Made in Italy label for your products?

To obtain the Made in Italy label, specific criteria must be met: certain processing steps must be carried out exclusively in Italy, in accordance with national and European regulations. The competent institute conducts several checks on the requirements. If the result is positive, the company obtains the certification and can register with the National Register of Italian Producers.

How long does the Made in Italy certification last and what can it allow you to do?

The Made in Italy certification lasts 10 years and comes after the Institute’s checks on the compliance with the requirements. Once obtained, the manufacturing company can register with the National Register of Italian Producers. This allows it to promote the Italian origin of its products in domestic and foreign markets.

Which law regulates Made in Italy for textiles, leather goods and footwear?

Made in Italy for textile, leather goods and footwear products is governed by Law No. 55 of 2010. This rule stipulates that certain processing steps must take place exclusively in Italian territory. The conditions for origin must also be consistent with European regulations, as well as with national regulations.

Is a product made in Italy always 100% made in Italy?

No, Made in Italy is not always synonymous with 100% Italian production, because some goods can be made with imported materials. What matters are the processing stages carried out in Italy, as defined by the regulations. Despite this, the designation remains highly appreciated and sought after in international markets.

How is the Made in Italy brand protected against counterfeiting?

The Made in Italy brand is protected by Italian law, which provides for the prevention of counterfeiting. This protection is important because imitations have put the reputation and economic benefits of genuine Italian products at risk. Protecting the integrity of the brand is therefore essential, especially for companies entering new markets.

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