Happy Time Solutions in India: Octagona once again protagonist on the Indian market. On the occasion of Franchise India 2011, the most important international exhibition of Franchising and Retail held in New Delhi last December, Octagona signed an important agreement with Happy Times Solutions and with Franchise India.
Happy Times Solutions is an Italian company based in Milan that operates in the Food & Ice Cream segment; while Franchise India (organizer among other things of the Franchise India Fair) is the largest integrated company capable of providing franchising solutions in Asia, with which Octagona had already signed an exclusive agreement in the previous months for the Indian market.
Specifically, Happy Time Solutions, with a view to expanding its international activities, has undertaken the important decision to land on the Indian market in order to ensure a more widespread presence on foreign markets, and in particular on new global markets characterized by significant economic growth. The company intends to develop the Ci Gusta! brand, an ice cream and pastry food franchise that also pays great attention to the world of savory products and is already present in Italy and Northern Europe and in some countries outside the EU such as Saudi Arabia and Singapore : precisely for the launch of the franchising project, Happy Times Solutions has decided to make use of the services of Octagona and Franchise India, setting up a Joint Venture whose objective is aimed at finding potential franchisees.
The two Italian companies have expressed their satisfaction. During an interview granted to an Indian newspaper, Dario Rabboni, CEO of Happy Times Solutions and Alessandro Fichera, Sole Director of Octagona, highlighted that Ci Gusta! it will be the first authentic Italian experience food chain in India and the Joint Venture that has been implemented will be able to provide great support in creating a unique platform for Ci Gusta! not only for the Indian market but also for other Asian and Middle Eastern countries such as Bangladesh, Sri Lanka and the United Arab Emirates.
It is therefore a truly important and ambitious project that integrates the skills and expertise of three companies with several years of experience in their respective sectors. India has enormous potential in the food sector, and companies that intend to invest and plan an approach in India in line with the model described can only benefit from it.
READ ALSO:
The success of Italian companies in India
Internationalizing your business abroad: strategic choice or opportunity?
Digital Export Manager (DEM): internationalization in a digital context
Are you interested in our service?
Fill out the form or contact us at the number
+39 059 9770184
