Octagona: agreement signed with Happy Time Solutions and Franchise India

Happy Time Solutions in India: Octagona again a major player in the Indian market. On the occasion of Franchise India 2011, the most important international Franchising and Retail trade fair held in New Delhi last December, Octagona made an important agreement with Happy Times Solutions and Franchise India.

Happy Times Solutions is an Italian company based in Milan that operates in the Food & Ice Cream segment; while Franchise India (organizer of the Franchise India Fair, among others) is the largest integrated company that can provide franchise solutions in Asia, with which Octagona had already signed an exclusive agreement for the Indian market in previous months.

Specifically, Happy Time Solutions, with a view to expanding its international activities, has taken the important decision to land on the Indian market in order to ensure a more widespread presence in foreign markets, and in particular in new global markets characterized by significant economic growth. The company intends to develop the Ci Gusta! brand, an ice cream and pastry food franchise that also gives great attention to the savory world and is already present in Italy and Northern Europe and in some countries outside the EU such as Saudi Arabia and Singapore: precisely for the launch of the franchising project, Happy Times Solutions has decided to use the services of Octagona and Franchise India, setting up a Joint Venture whose objective is aimed at the search for potential franchisee.

The two Italian companies expressed their satisfaction. During an interview granted to an Indian media outlet, Dario Rabboni, CEO of Happy Times Solutions and Alessandro Fichera, Sole Director of Octagona, highlighted that Ci Gusta! will be the first authentic Italian experience food chain in India and the Joint Venture that has been implemented will be able to provide a great deal of support in creating a unique platform for Ci Gusta! not only for the Indian market but also for other Asian and Middle Eastern countries such as Bangladesh, Sri Lanka and the United Arab Emirates.

This is therefore a truly important and ambitious project that integrates the skills and expertise of three companies with several years of experience in their respective fields. India has enormous potential in the Food sector, and companies that are willing to invest and design an approach in India in line with the model described here can only benefit.

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