Marchesi Gru S.r.l | Octagona Srl
Octagona Ltd./Marchesi Gru S.r.l

Marchesi Gru S.r.l

Marchesi Gru S.r.l

The client company

Marquis Cranes was born in 1968 and is dedicated to the construction of scrap cranes, developing a full range of ecology and scrap loaders and forestry loaders capable of meeting the needs of various applications. Still family-owned and operated, Marchesi Gru Designs, builds and markets truck cranes for Italian and foreign markets Through an in-house and fully autonomous production process. Their great flexibility allows them to develop extremely reliable and durable solutions for every application. I am able to customize and renovate by listening to the needs of customers and develop customized and tailored cranes with them if necessary. Objectives:

  • TEM activity
  • development of the US, Canadian and Mexican markets.

Strategy and action

  • Analysis of the organization
  • Research and activation of potential local leads
  • Temporary Export Management activities through various Octagona resources on site

The results obtained

Support of the company in the development of its business in the markets USA, Canada and Mexico.

Research and share strategic information related to the U.S. crane market to understand local dynamics and get a comprehensive overview of the industry.

  • 79 companies contacted in Mexico 
  • 5 potential leads In targets with whom business development in Mexico has been deepened
  • 47 companies contacted in Canada
  • 3 potential leads in target audience with whom business development in Canada was deepened
  • 121 companies contacted in the USA
  • 6 potential leads In targets with whom business development in the U.S. has been deepened

Customer feedback

Luca Marchesi, Managing Director & Sales Representative

"Marchesi Gru operates globally with a fully verticalized production process. For our reality, the markets of the United States, Canada and Mexico, represent key opportunities and thanks to the support of Octagona, we developed an innovative product specifically for these markets, responding to the needs identified by their analysis. This new product, with superior performance, has allowed us to enter the rail, storm cleaning and treecare sectors in the U.S. and grow rapidly in these new areas."

 

Look at the video interview To Luca Marchesi!

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