The client company

Rilievi Group S.r.l. is a company leader at apparel sector. There are two product lines in the group:

Embroidery.
Clothing for Yoga through the Noka'oi brand.

Application:

To penetrate morethe U.S. market and commercializeeffectively bothproduct linesin the U.S., where business relationships had already been established with agencies and end customers.

Strategy and action

After analyzing and evaluating the best market access strategy, Octagona built the entire project aimed at opening a local business-type office:

Building the Business Plan.
Considering in which U.S. state to start the business.
Identifying the legal structure that can follow the company for both corporate formation and contracting.
Supporting the company in opening the current account.
Taking care of the search for the showroom in Manhattan.
Taking care of selection of staff.
Guaranteeing operational follow-up throughout the activity.
Performing the complete management of the administrative services of the New York-based company through a local partner.

The results obtained

With the support of Octagona, Rilievi Group S.r.l. established its own sales office in New York, in the strategic SoHo area. An operation that allowed it to identify new consumers and received a very positive response from existing customers.

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