Digital Export: key to internationalization

In the past two years, the digital transition has undoubtedly been accelerated: the ability to sell online worldwide has been one of the main means of reducing the effects of the crisis.

Despite this, there is still ample room for growth for Digital Export, and it is precisely in these margins for growth that new opportunities are emerging For Italian enterprises.

According to data provided by observatories.net, in fact, it emerges as:

– The 56% of enterprises use digital channels to sell abroad, mainly to Germany (34.7%), France, (26.8%), the UK (26%) and the USA (25.4%);

– The 62% of these companies exports to more than one market, but as many as 3 out of 4 companies export to less than 20% of its turnover;

– The companies' 70% has the following staff only an E-commerce Manager, but not an export manager;

– Only the 50% form for businesses who export online presents both figures.

At this moment in history, E-commerce and Digital Export play a key role in boosting the business development of companies that truly intend to expand their profits abroad.

The enterprises that have seized these opportunities have a real competitive advantage today, and those who have not moved in this direction will suffer severely in the coming years. Act Now to define your international strategy and do not fall behind the competition.

The digital front thus presents clear opportunities to be seized for an entry in foreign markets. Therefore, we present below. the 5 basic steps For a successful Digital Export plan:

– Even at the preliminary analysis stage, it is essential to study, also in relation to one's own web presence and skills;

– If you don't aim to sell through your own e-commerce, it will be crucial to identify the right platforms and marketplaces, different for each sector and country;

– Setting a pleasant customer experience is another important element: consider the various steps a target customer goes through, from browsing to after-sales support;

– An update on current trends at the level of web searches is the fourth relevant step. It is possible to analyze web searches conducted on a global scale using simple Google tools;

– Finally, it is essential to provide adequate payment instruments, as well as logistics services Of quality.

Now all that's left is for you to rely on Octagona's expertise. If you are genuinely interested in developing your business abroad, and building a quality digital export project So this is the opportunity you can't miss.

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