Digital Export: keystone for internationalization

Over the past two years, the digital transition has undoubtedly accelerated: the possibility to sell online all over the world represented one of the main means to reduce the effects of the crisis.

Despite this, there is still ample room for growth for Digital Export, and it is precisely in these margins of growth that new opportunities arise for Italian companies.

According to the data provided by observers.netIndeed, it emerges as:

- The 56% of enterprises use digital channels to sell abroad, mainly in Germany (34,7%), France, (26,8%), United Kingdom (26%) and USA (25,4%);

– The 62% of these companies export to more than one market, but as many as 3 out of 4 companies export for less than 20% of its turnover;

– The companies 70% is staffed only an E-commerce Managerbut not an Export Manager;

– Enterprise 50% only exporting online presents both figures.

In this historic moment, E-commerce and Digital Export play a fundamental role in boosting the commercial development of companies that truly intend expand their profits abroad.

Businesses that have seized these opportunities today they have a real competitive advantage, and those who have not moved in this direction will be heavily affected in the coming years. Act now to define your international strategy e don't fall behind the competition.

The digital front therefore presents clear opportunity to be seized for an entry on foreign markets. We therefore present below the 5 basic steps for a successful Digital Export plan:

– Already at the level of preliminary analysis, the study of one's own is also indispensable web presence and skills;

– If you are not aiming to sell through your e-commerce, it will be essential to identify the right platforms and marketplaces, different for each sector and country;

– A pleasant setting customer experience it is another important element: think of the various steps faced by the target customer, from navigation to after-sales assistance;

– a update on current trends at the level of web searches it is the fourth relevant step. It is possible to analyze web searches conducted on a global scale using simple Google tools;

– Finally, it is essential to make adequate supplies available payment tools, as well as logistics services quality.

Now you just have to rely on the experience of Octagona. If you are really interested in developing your business abroad, and in building a quality Digital Export project then this is the opportunity you cannot miss.

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