In the past two years, the digital transition has undoubtedly been accelerated: the ability to sell online worldwide has been one of the main means of reducing the effects of the crisis.
Despite this, there is still ample room for growth for Digital Export, and it is precisely in these margins for growth that new opportunities are emerging For Italian enterprises.
According to data provided by observatories.net, in fact, it emerges as:
- The 56% of enterprises use digital channels to sell abroad, mainly to Germany (34.7%), France, (26.8%), the UK (26%) and the USA (25.4%);
- 62% of these firms export to more than one market, but as many as 3 out of 4 firms export to less than 20% of its turnover;
- The 70% of the companies has the following on staff. only an E-commerce Manager, but not an export manager;
- Only the 50% of enterprises who export online presents both figures.
At this moment in history, E-commerce and Digital Export play a key role in boosting the business development of companies that truly intend to expand their profits abroad.
The enterprises that have seized these opportunities have a real competitive advantage today, and those who have not moved in this direction will suffer severely in the coming years. Act Now to define your international strategy and do not fall behind the competition.
The digital front thus presents clear opportunities to be seized for an entry in foreign markets. Therefore, we present below. the 5 basic steps For a successful Digital Export plan:
- Already at the level of preliminary analysis, it is essential to study also about one's own web presence and skills;
- If you are not aiming to sell through your e-commerce, it will be critical to identify the right platforms and marketplaces, different for each sector and country;
- The setting of a pleasant customer experience is another important element: think of the various steps faced by the target customer, from navigation to after-sales service;
- A update on current trends at the level of web searches is the fourth relevant step. It is possible to analyze web searches conducted on a global scale using simple Google tools;
- Finally, it is essential to make available adequate payment instruments, as well as logistics services Of quality.
Now you just have to rely on Octagona's experience. If you are really interested in developing your business abroad, and building a quality digital export project then this is the opportunity you cannot miss.
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Nel 2021 l’export digitale italiano ha raggiunto un valore di quasi 39 miliardi di euro, con una crescita del 19% rispetto al 2020. Questo risultato è arrivato nonostante la pandemia, che ha accelerato la transizione digitale e ha reso la vendita online internazionale uno dei principali strumenti per ridurre gli effetti della crisi.
Secondo i dati di osservatori.net, il 56% delle imprese italiane usa canali digitali per vendere all’estero. I mercati principali sono la Germania (34,7%), la Francia (26,8%), il Regno Unito (26%) e gli Stati Uniti (25,4%). Il 62% di queste imprese esporta in più di un mercato.
Un piano di Digital Export si articola in cinque passaggi. Si parte dall’analisi della propria presenza e delle competenze web, poi si scelgono e-commerce proprio o marketplace adatti a settore e Paese. Seguono la customer experience, l’analisi delle tendenze di ricerca globali con strumenti Google e, infine, sistemi di pagamento e logistica di qualità.
Servono entrambe le figure perché l’e-commerce da solo non basta a presidiare i mercati esteri. Secondo osservatori.net, il 70% delle società ha solo un E-commerce Manager e senza un Export Manager, mentre solo il 50% delle imprese che esportano online ha entrambi i ruoli. Averli entrambi colma un divario di competenze.
La quota di fatturato estero è ancora bassa: secondo osservatori.net, 3 aziende su 4 esportano per meno del 20% del proprio fatturato. Questo dato indica ampi margini di crescita del Digital Export, che rappresentano un’opportunità per le imprese che vogliono aumentare i profitti all’estero e ottenere un vantaggio competitivo.
Chi non vuole vendere solo tramite il proprio e-commerce deve individuare le piattaforme e i marketplace giusti, che sono diversi per ciascun settore e per ciascun Paese. La scelta va fatta dopo un’analisi preliminare della propria presenza e delle competenze web, e deve tenere conto di pagamenti e logistica.
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