September 07, 2020 / Digital Export

Digital Export: how to increase foreign sales performance with digital tools

In internationalization processes, one of the aspects that companies interested in expanding abroad should not underestimate is that of implementing an appropriate strategy for digitizing sales channels in various markets.

The health emergency that the whole world has been facing has highlighted how in-depth knowledge of digital tools is now essential, and how important it is for companies that aspire to remain competitive in their own and foreign markets to have resources capable of making the most of them, in fact during the past few months:

- China recorded a 6% increase in online sales in the first quarter of the year, with 25.5% of retail sales occurring online, 5 percentage points higher than the same period last year
- In Italy at the height of the emergency, in the week of March 23-29, sales for FMCG products increased 162.1% year-on-year. The share of the online component in the overall demand for FMCG goods reached up to 20%

The help of digital tools increases sales performance if a strategy focused on improving is planned during the preliminary stage:

- The digital structure of the company
- The technical know-how of human resources
- The management and coordination of business processes with high features of activity integration (CRM)
- Logistics planning to ensure continuity flow in processes

One of the trend most important concerns the growth in the use of CRM systems that enable the automation of sales processes. Among the most important features:

- The creation of predictive and/or forecasting reports
- The analysis of customers by order of priority and relevance

Gartner has predicted that by 2021, CRM technology will be the largest spending item in terms of enterprise software revenue. As a result, it will be crucial for forward-looking companies that want to enter new contexts to include these kinds of digital tools in their internationalization strategies.

Octagona can help your company implement the right digital strategy and evaluate the CRM best suited to your business needs, with a view to increasing your business performance and profitability.

Our team of professionals is available for a free initial consultation and specializes in:

- Digital Export
- International Advisory
- Sales & Marketing (Direct & TEM)
- Foreign regulatory analysis and assistance

For more information and if you would like to learn more about the opportunities offered, you can email [email protected] or contact us at the following link:

Our references: