Americans love beautiful things from Italy, and in particular fashion and textile products, as they are able to incorporate and transmit what they seek most from the Bel Paese: culture. However, Italy's positioning in the States is still below potential and, therefore, growth in the 50 U.S. federated states represents a great opportunity for homegrown businesses of the beautiful and well-made.
In fact, the United States is the largest consumer market in the world with a GDP of more than $ 21 trillion and 333 million people. Household spending is the highest in the world, accounting for more than a quarter of global household consumption. In addition, the U.S. market ranks first in the world in relation to households with annual disposable income of at least $300,000, making it the main market for luxury and mid- to high-end goods.
Italian products have already captured a larger share of U.S. imports between 2013 and 2022 in most of the sectors that have made Made in Italy famous, particularly food, clothing and home textiles, footwear and eyewear. Italian apparel exports to the United States have continued to show un trend di crescita negli ultimi vent’anni, testifying to the notoriety and recognized quality of products derived from Italian manufacturing.
Analyzing the statistics, it can be seen that suits, both men's and women's, are particularly popular in the United States, with Export values exceeding $700 million. Nel settore dell’abbigliamento femminile, l’Italia si è posizionata tra i principali esportatori negli USA.
In order to successfully export clothing items to the United States, it is necessary to Be aware of the specific documentation required and regulations governing this type of trade. First of all, in addition to the standard documentation required for U.S. customs, che attesta le caratteristiche dei prodotti importati, è importante possedere ulteriori documenti per ciascun prodotto. Se un prodotto non è completamente fabbricato in Italia e rientra nell’ambito del Multi-Fiber Arrangements, è necessario disporre della documentazione per l’esportazione di questa specifica categoria di prodotti.
In addition, whenever a textile product is imported into the United States, it is mandatory to declare the country of origin. Questa dichiarazione può essere redatta dal fabbricante, dal produttore, dall’esportatore o dall’importatore. Nel caso in cui più parti siano coinvolte nell’importazione, ognuna di esse deve produrre una dichiarazione separata, indicando il nome e l’indirizzo della propria azienda. È importante sottolineare che il “paese di origine” non indica l’ultimo paese in cui il prodotto è transitato, ma il paese in cui sono state effettuate le principali fasi di assemblaggio.
Speaking of import fees, it is obvious that duties will need to be paid for imports into the United States. Import duties vary widely depending on the quality and composition of clothing items. Ci sono anche una serie di regole e restrizioni da rispettare per evitare il sequestro dei prodotti in dogana o sanzioni pecuniarie. Le principali restrizioni riguardano l’infiammabilità degli articoli, che devono conformarsi agli standard stabiliti dalla Consumer Product Safety Commission (CPSC) on the basis of the Flammable Fabrics Act (FFA).
The U.S. market is large and open, and the typical U.S. consumer is receptive to both domestic and imported brands. If you are interested in exporting your apparel products to the U.S. and would like to request more information on how to do so, contact us; we will study the best solution with you.
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