The cosmetics sector represents one of the most flourishing markets for Made in Italy.
This is a sector characterized by a constantly growing trend, which in recent years has decidedly expanded beyond national borders.
Exporting cosmetics can be a winning option for many entrepreneurs; however, there are several aspects to consider to achieve a truly successful business.
The numbers speak for themselves: Italian companies generated a staggering 4.9 billion euros in 2020 alone through the export of cosmetic products, a figure expected to reach 5.9 billion euros by 2022. The trend remains positive for 2023 (+10%), and it is estimated that Italian cosmetic exports could soon reach 6.4 billion euros.
Within the global ranking of cosmetics exporters, Italy is in 6th place.
But which are the destination countries most interested in such products?
Top of the list is France, followed by Germany and the United States. Other nations, such as South Korea and the United Arab Emirates, are showing increasing interest in this sector closely linked to the Made in Italy brand.
A market, therefore, that continues to expand and seems to encounter no slowdown.
What is necessary, therefore, to start exporting cosmetics in the best way, with the goal of undertaking a profitable business, that can continue with excellent performance and achieve increasingly ambitious results over time?
First of all, it is advisable to be supported by one or more expert professionals who can identify cosmetic products to launch outside national borders, carefully analyzing the company's production and logistical capabilities and developing a targeted strategy to achieve both a lower cost impact and adequate economic returns.
Such figures, specialized in the field of’internationalization, They can also provide decisive assistance in obtaining the necessary documentation for exporting cosmetics to various countries around the world.
On this point, in order to be able to sell in a foreign country that of having all the specific documents (including certifications) required by current regulations regarding product exports remains an indispensable condition.
The first thing to obtain is the Free Sale Certificate (CLV – Certificato di Libera Vendita in Italian) issued by the Ministry of Health, which requires different procedures depending on the destination country, whether it's an EU or non-EU country.
The PIF (Product Information File) must then be prepared, a sort of dossier containing all information about the product, including what is reported on the label, such as usage warnings.
What is entered into the PIF will also be used to correctly fill out the notification request to the CPNP (Cosmetic Products Notification Portal), which is necessary to place the goods on the European sales circuit.
To export cosmetics outside of Europe, however, it is necessary to obtain the appropriate documents, which will need to be adapted according to the destination country.
Often, such certifications are mandatory. This is the case with ECAS, the mandatory certificate issued by the authorities in the United Arab Emirates (UAE) that allows for the customs clearance, distribution, and sale of products imported into the UAE.
Other types of documents are the Certificate of Formula, GMP Declaration (Good Manufacturing Practice) and Safety Data Sheet.
Since obtaining such documentation can prove to be a roundabout path, relying on those who can provide it professional consulting Regarding this, it is always recommended.
Clearly, the documents required to allow the export of products across national borders are not enough to ensure a profitable sale.
There are many factors to consider, starting with logistics or rather the supply chain which determines the distribution flow of each individual product.
Being able to count on an effective and fast sales network, capable of identifying the best distribution channels to optimize every process, is crucial for achieving the desired results.
At the same time, it is necessary to be competitive, continuously working on quality, remaining ready to seize every innovation in the sector, and to potentially plan new strategies.
Exporting cosmetics can certainly be a winning move, as this market appears to be constantly growing and without any downturns. However, careful evaluations are fundamental in any case. One of them, among all, which countries allocate the sale? Where will the greatest profits be made, at lower costs?
Contact us to receive information about it, and to know what Octagona can do decisively for you and your business.
Are you interested in our service?
Fill out the form or contact us at
+39 059 9770184
Copyright © Octagona. All rights reserved. P.I. 02646871208
