Article updated to 2024. For 2026 data on cosmetics exports, the new trends market and the latest regulatory updates (U.S., China, India, etc.), read also: Cosmetics exports in 2026: market opportunities and compliance requirements for growth abroad.
The Italian sector of the cosmetics has seen considerable interest in recent years, accompanied by significant growth in sales in international markets. Exports of the cosmetics industry have increased by the 20.21 TP3T over the past year, a result that has seen it emerge as one of the most dynamic in the entire Italian manufacturing industry. This expansion has brought the value of Italian cosmetic exports to unprecedented levels, consolidating its relevance in the national economy.
Particularly noteworthy are the achievements in major foreign markets: exports to the United States recorded an increase of 31.8% over 2022, while in Europe, France (+12.6%) and Germany (+32.2%) continue to be key trading partners. Other markets also show strong growth trends, with significant increases in Spain (+24.8%) and United Arab Emirates (+12,9%).
Le cosmetics exports They are, in fact, the crown jewel of the Italian cosmetics industry, now accounting for 46.1% of the sector’s total revenue. This leading position is the result of continuous growth, with Italy maintaining its position as the top global cosmetics exporter, making a positive contribution to the national trade balance with a surplus of over 4 billion euros. Compared to twenty years ago, the value of exports has quadrupled, while their share of total revenue has risen from 23.1% to 46.1%. The outlook for 2024 remains optimistic, with estimated growth of 12.1%.
This extraordinary development is not only due to the high quality of Italian cosmetic products, but also to a regulatory framework that favors’internationalization, as well as to the growing demand for luxury cosmetics and innovative products in global markets. The Italian cosmetics industry, recognized for its excellence in innovation, sustainability, and craftsmanship, has proven capable of adapting to global challenges, strengthening its position as a leader in an increasingly demanding market.
L’cosmetics export thus offering extraordinary opportunities for Italian companies, allowing them to access global markets and diversify their income streams. Countries like the United States, France, and Germany, which we have already mentioned, represent prime markets for the’cosmetics export, each characterized by specific regulations and preferences that require careful strategic planning.
Also in the United Arab Emirates, The beauty sector is experiencing rapid expansion, becoming an increasingly attractive market for Italian companies. Thanks to a growing economy and a population increasingly attentive to personal care, the UAE cosmetic market offers significant opportunities. Products such as high-end makeup, perfumes, and skincare are particularly sought after, and Italian companies, thanks to their reputation for excellence, are ideally positioned to meet this growing demand. Here too, it is essential to know and respect local regulations, including the obligation to register products with the competent authorities, in order to successfully access this booming market. .
To export cosmetics to various countries, it is therefore essential to be aware of the required certifications. For example, to sell in European Union countries, it is necessary to comply with the Regulation (EC) No. 1223/2009 cosmetic products, which establishes safety and quality standards for products sold in the European market.
This regulation covers all aspects of the composition, labeling and packaging of cosmetics to ensure that they are safe for consumers. In addition, each product must be registered in the Cosmetic Products Notification Portal (CPNP) before being placed on the market, making their presence transparent in all EU Member States. The regulation also provides that each substance used in cosmetics be evaluated for its impact on human health, obliging companies to ensure compliance with safety limits established by the competent authorities.
The Certificate of Free Sale (CLV) it is one of the most important documents for exporting cosmetics. This certificate attests that the product complies with national regulations and can be marketed in the country of origin. The CLV is essential for entering markets such as Japan, the South Korea and other countries that require specific documentation for the importation of cosmetic products. The CLV can be requested through the website Ministry of Health, where detailed information on requirements and application procedures is available.
In addition to the CLV, some countries require additional documents, such as the declarations of conformity and the reports of laboratory tests to ensure that products are free from harmful substances and meet the required quality standards. These requirements can vary significantly from one country to another, making it crucial for Italian companies to have a clear understanding of the specific regulations of their target market.
When considering exports to non-EU countries, it's important to keep in mind that the required certifications can vary significantly. For example, the EAC certification It is necessary for exporting to countries such as Russia and the member countries of the Eurasian Economic Union. This certification guarantees that products meet the safety and quality standards required by these markets. Companies must therefore demonstrate that their products have been tested and comply with the expected standards.
Exporting cosmetics to the United States, on the other hand, requires careful compliance with regulations of the FDA (Food and Drug Administration), the agency that regulates the safety of imported cosmetic products. Although pre-approval from the FDA is not required, products must comply with the Federal Food, Drug, and Cosmetic Act (FD&C Act), with labels providing clear information on the ingredients and product use.
Italian companies looking to enter the U.S. market must pay close attention to ingredient compliance, as some substances common in other regions are prohibited in the United States. Furthermore, it is essential that production facilities comply with Good Manufacturing Practices (GMP), recognized quality standards that facilitate market access and guarantee consumer safety.
While not mandatory, another fundamental certification for companies interested in’cosmetics export is the certificate that proves compliance with Good Manufacturing Practices (GMP) Standards., which we have already discussed in reference to the United States.
This certificate demonstrates that a company adheres to high production standards and guarantees the quality and safety of its products. Having GMP is a competitive advantage, as it increases consumer and distributor confidence in the product. GMP is particularly important when exporting cosmetics to markets like Japan and other countries with high safety standards.
Italian companies must also consider the importance of having a Quality Management System (QMS) well defined. An effective QMS not only helps maintain required standards but also allows for continuous monitoring and improvement of production processes. In a competitive market, the ability to ensure quality and safety is essential to gain consumer trust.
If you want to grow your business in cosmetic exports, Octagona, specialist in the’internationalization of enterprises, can support you in identifying the best market opportunities and understanding the necessary certifications. Our team of experts offers tailor-made consulting to help you overcome regulatory challenges and optimize your marketing strategies. Contact us for more information on how we can help you expand your business internationally.
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