How to Build a Successful Export Plan

Internationalization certainly represents A complex challenge in the process of growing a business.

Indeed, establishing a successful overseas presence requires specific knowledge To arrive at the best strategic decisions.

Without A systematic approach to internationalization si potrebbe cadere in qualche errore che può danneggiare l’espansione a livello globale, per non parlare dello spreco di risorse e di tempo che ne consegue.

That is why a reference scheme is needed that can To function as a guide for the company's foreign growth: This is the Export Plan. 

In order to be able to draft a successful export plan for your company, it is necessary to define what are the elements that cannot be missing in this particular document, let's see them together.

How an Export Plan is structured

Every successful Export Plan has the following elements:

• Why export: the motivations for such a choice may go beyond the goal of increasing corporate revenues, expanding for the purpose of diversifying them, or confronting demanding markets, high standards or competitors at the technological-commercial frontier.
• The business model and the proposed valore: quali sono gli elementi che creano vantaggio competitivo e quali sono le pratiche che ci rendono diversi da tutti gli altri. Affrontare un progetto sfidante come l’ingresso su un mercato estero rappresenta anche un’utile occasione per mettere a fuoco i punti di forza e debolezza dell’impresa. Solo attraverso un’approfondita conoscenza dell’impresa (storia, valori, organizzazione, competenze, successi, fallimenti, ecc.) è possibile mettere in campo azioni per consolidare i punti di forza e correggere i punti di debolezza.
• The target foreign market: what the needs are, barriers to entry, size of demand, competitive analysis, possible distribution channels, and potential distributors;
• The economic and financial objectives: The description of the financial targets should be aimed at a verification of the consistency between the sales and expenditure forecast and the availability of financial resources capable of offsetting any deficits between revenues and costs while also taking into account any overestimates of the former and underestimates of the latter.
• The operating plan: questo capitolo contiene, infine, l’Action Plan del progetto, che si pone l’obiettivo di dare concretezza e credibilità alle intenzioni strategiche. I contenuti includono ad esempio: le risorse umane coinvolte, la loro organizzazione nel progetto e le responsabilità attribuite; l’assegnazione a ciascun responsabile di obiettivi e attività; la definizione delle milestone and their distribution over time, including times of verification and review.

The Export Plan is therefore A key tool to guide and coordinate actions of both internal and external parties to the company, and to thereby ensure successful overseas expansion for the company.

In other words, it is the compass of Italian companies that want to approach international markets: per vendere all’estero bisogna definire DOVE andare e COME affrontare il mercato.

Time and resources cannot be devoted to unsuitable or unprofitable destinations. Through the study of the variables we listed just above, the Export Plan will in fact provide a clear hierarchy of the elements to be evaluated and prioritized for successful exporting.

Are you interested in learning about the Export Plan in detail according to the Octagona method? Then you just have to rely on our team of experts.

Se vuoi realmente a sviluppare la tua impresa all’estero, e costruire un Quality Export Project, questa è l’occasione che non puoi perdere: non esitare a contattarci.