The concept of internationalization has become increasingly current, especially when we talk about the growth of a company.
Against the backdrop of the constantly expanding global market, it can indeed be of crucial importance for companies to promote their business outside national borders.
The internationalization process involves the need for careful strategic planning and execution, to allow a given business to successfully enter new markets and establish its brand, whatever the reference commercial sector.
For a company, wanting to internationalize means embarking on a path that is full of opportunities, but which must be carefully studied.
Proceeding along this path implies thoroughly understanding the new contexts, cultures, commercial practices and regulations of the foreign countries to which you intend to sell your products.
It is therefore not just a matter of organizing the logistics linked to the export of products or services; internationalization involves the need to build solid relationships with customers in other markets, through targeted actions resulting from careful study.
Not only can selling abroad significantly increase a company's profits, but at the same time it allows you to diversify risk.
In fact, in the event of a sudden downturn in a particular market, the company can offset its losses with profits from other markets, thus ensuring stability and growth.
At the same time the company can increase the strength of its brand and better deal with old and new competitors.
In the field of business and commerce, the concept of internationalization it is becoming an important catalyst for innovation. The challenge of adapting to different market conditions and different customer demands can stimulate companies to think more creatively and come up with new products or services, encouraging their modernization, a key factor in expanding and making their business successful.
Selling abroad therefore represents an important opportunity, which is increasingly becoming crucial for the majority of companies that intend to seize every opportunity to grow decisively.
Where to start from to internationalize your services and/or your production?
When it comes to expanding globally, it's essential first identify the countries and specific markets in line with your business objectives.
By conducting in-depth research and analysis, it is possible to develop effective strategies, designed to meet the specific needs and preferences of the target market.
This is a crucial step that requires careful evaluation.
Octagona represents a reality that for over twenty years has been alongside companies that wish to expand their business outside of Italy, promoting their brand and supporting them in a targeted way.
Our approach intends to accompany the company in every area of the internationalization process, focusing on all those aspects that concern analysis, strategy, production and logistics, always with a view to guaranteeing the maintenance of high quality and at the same time minimize expenses.
Even established companies, which have had a particularly positive impact on the domestic market through established practices, may face significant challenges when expanding into foreign markets.
In fact, it cannot be taken for granted that the same sales models can be faithfully and successfully replicated in other countries.
It is therefore essential to remain flexible, adapting both company strategies and proposals when necessary, ready to incorporate the changes taking place.
Finally, it is necessary not to underestimate the role played by digital: online sales are increasingly establishing themselves in the global market and the number of e-commerce sites is constantly growing.
Many companies today use the Internet to market their products and, also in terms of internationalisation, this aspect is increasingly crucial.
Suffice it to say that the Italian digital export of consumer goods has reached the value of 18.7 billion, with an increase of 20.3% compared to the previous year (data from the Digital Export Observatory of the School of Management of the Polytechnic of Milan) .
Ensuring that a business's online presence is strategically optimized will play a crucial role in establishing international success, especially if the target market boasts a high level of digitalisation, such as South Korea.
From this perspective, it becomes of primary interest to implement specific Digital Export strategies, with the aim of making the most of the potential of digital sales.
To get answers to possible questions about what the Octagona team can do to help you internationalize your company successfully, including through digital channels, we invite you to contact us.
Already with a first contact, you will be able to receive useful information and concrete prospects for expansion abroad for your business.
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