Internationalization, let's delve into its meaning

The concept of internationalization has become increasingly relevant, especially when we talk about the growth of a business.

Against the backdrop of the ever-expanding global market, it can indeed be of crucial importance for companies to promote their business outside their national borders. 

The internationalization process involves the need for careful strategic planning and execution to enable a given business to successfully enter new markets and establish its brand, whatever the relevant business sector. 

Internationalization, what exactly does it consist of?

For a business, wanting to internationalize means embarking on a path that is full of opportunities, but which must be carefully studied.

Proceeding down this path involves thoroughly understanding new contexts, cultures, business practices and regulations of the foreign countries to which you intend to target the sale of your products. 

Thus, it is not just a matter of organizing the logistics associated with exporting products or services; internationalization involves the need to build strong relationships with customers in other markets through targeted actions that are the result of careful study.

Not only can selling abroad sharply increase a company's profits, but at the same time it allows it to diversify risk.

In fact, if there is a sudden downturn in a particular market, the company can offset its losses with profits from other markets, thus ensuring stability and growth.

At the same time, the enterprise can increase the strength of its brand and better deal with old and new competitors.

Business internationalization, the key steps in this process

In the field of business and trade, the concept of internationalization is becoming an important catalyst for innovation. The challenge of adapting to different market conditions and customer demands can stimulate companies to think more creatively and devise new products or services, boosting their modernization, a key factor in expanding and bringing success to their business.

Selling abroad therefore represents an important opportunity, one that is increasingly becoming crucial for most businesses that intend to seize every opportunity to grow decisively.

Where to start, to internationalize one's services and/or production?

When it comes to expanding globally, it is essential to first identify the countries and specific markets in line with its business objectives. 

By conducting in-depth research and analysis, effective strategies can be developed, crafted to meet the specific needs and preferences of the target market.

This is a crucial step that requires careful evaluation.

Octagona represents a reality that for more than two decades has been at the side of companies wishing to expand their business outside Italy, promoting their brand and supporting them in a targeted way.

Our approach aims to accompany the company in every area of the internationalization process, focusing on all those aspects involving analysis, strategy, production and logistics, always with a view to ensuring that high quality is maintained while minimizing expenses.

Even established companies that have had a particularly positive impact on the domestic market through established practices may face significant challenges when expanding into foreign markets. 

Indeed, it cannot be assumed that the same sales patterns can be faithfully and successfully replicated in other countries.

Therefore, it is crucial to remain flexible, adapting both business strategies and proposals when necessary, ready to incorporate changes as they occur.

The importance of Digital Export

Finally, it is necessary not to underestimate the role played by digital: online sales are becoming more and more established in the global market, and the number of e-commerce is constantly growing.

Many companies today use the Internet to trade their products, and even in the context of internationalization, this aspect is increasingly crucial.

Suffice it to say that Italian digital exports of consumer goods reached a value of 18.7 billion, an increase of 20.3% over the previous year (data from the Digital Export Observatory of the School of Management of the Politecnico di Milano).

Ensuring that a company's online presence is strategically optimized will play a crucial role in establishing international success, especially if the target market boasts a high level of digitization, such as the South Korea.

With this in mind, it becomes of primary interest to implement specific Digital Export strategies, with the aim of maximizing the potential of digital sales.

Get answers to possible questions about what the Octagona team can do to help you successfully internationalize your business, including through digital channels, we invite you to contact us.

Already with an initial contact, you can receive useful information and concrete prospects for your business to expand abroad.