It's not a world for old men: fewer exporters but more exports

Michel Serres' famous novel speaks of a revolution in knowledge and its dislocation: the numbers in the SACE and ICE reports, reading them carefully, highlight a new reality that has already begun.

We are talking about how, despite the recovery of exports to pre-Covid levels and a 11% increase in the value of Made in Italy, operators dropped by 8%.

The causes of disappearance and new strategies

It becomes crucial, in this situation, to fully understand what it means to do exports and what the risks are without a truly solid strategy.

Today we can draw 5 important conclusions from the export numbers and trends:

- firms that already had a solid position;

- do export companies that have started multi-year projects;

- disappear the enterprises that make export occasionally;

- will expand the competitiveness gap between those who already do export and those who have yet to leave;

- enterprises with a export propensity that goes beyond 50% are those that have strong and stable positions in international markets.

International markets represent a great opportunity for Italian companies, and Made in Italy, even today, has immense value and potential. Before moving in the direction of internationalization or digital exporting, however, it will be most important to assess the trends already underway.

So here are 3 strategies to absolutely consider in order to start or consolidate your strength in exporting:

– Don't waste your time. If your enterprise is not yet exporting then be careful: the gap between those who are already in the market and those who have yet to enter is already wide, so do not hesitate. If, on the other hand, your enterprise is already exporting then work to quickly consolidate the position and thus raise the barriers to entry for future competitors

- Build continuous projects. Entering and consolidating in international markets requires building multi-year plans and making targeted investments. Those who start without a medium- to long-term strategy risk being ousted very soon.

- Rely on truly experienced consultants. Octagona in 20 years of operation has successfully followed more than 750 internationalization projects by supporting companies in overcoming obstacles and difficulties, thanks to its team's experience and acquired skills.

Do you want to export or reinvigorate your existing international plans? Then contact us, and we will study together the best solution for your business.