It's not a world for old men: fewer exporters but more exports

Michel Serres' famous novel speaks of a revolution in knowledge and its dislocation: the numbers in the SACE and ICE reports, reading them carefully, highlight a new reality that has already begun.

Stiamo parlando di come, nonostante il recupero dell’export ai livelli pre-Covid ed un incremento del valore del Made in Italy dell’11%, gli operatori siano calati dell’8%.

The causes of disappearance and new strategies

It becomes crucial, in this situation, to fully understand what it means to do exports and what the risks are without a truly solid strategy.

Today we can draw 5 important conclusions from the export numbers and trends:

– si sono rafforzate le imprese che già avevano una solid position;

– fanno export le aziende che hanno avviato multi-year projects;

– scompaiono le imprese che fanno export occasionally;

– si amplierà il competitiveness gap between those who already do export and those who have yet to leave;

– le imprese con una export propensity that goes beyond 50% are those that have strong and stable positions in international markets.

I mercati internazionali rappresentano per le imprese italiane una grande opportunità e il Made in Italy, ancora oggi, ha un valore e un potenziale immenso. Prima però di muoversi nella direzione dell’internazionalizzazione o del digital export sarà importantissimo valutare le tendenze già avviate.

So here are 3 strategies to absolutely consider in order to start or consolidate your strength in exporting:

– Don't waste your time. Se la tua impresa ancora non sta esportando allora fai attenzione: il divario tra chi è già sul mercato e chi invece deve ancora entrare è già ampio, non esitare. Se invece la tua impresa sta già esportando allora impegnati per consolidare rapidamente la posizione ed alzare quindi le barriere all’entrata per i futuri competitors

– Costruisci progetti continuativi. Entering and consolidating in international markets requires building multi-year plans and making targeted investments. Those who start without a medium- to long-term strategy risk being ousted very soon.

– Affidati a consulenti davvero esperti. Octagona in 20 years of operation has successfully followed more than 750 internationalization projects by supporting companies in overcoming obstacles and difficulties, thanks to its team's experience and acquired skills.

Do you want to export or reinvigorate your existing international plans? Then contact us, and we will study together the best solution for your business.