Brollo Siet S.r.l. | Octagona Srl
Octagona Ltd./Brollo Siet S.r.l.

Brollo Siet S.r.l.

Brollo Siet S.r.l.

Brollo Siet Iran

The client company

Brollo Siet srl is an Italian company chAnd manufactures and markets electrical and electronic transformers for neon, neon and sign accessories, LED displays and other types of products in the electrical material-lighting industry.

The company, already strongly active in foreign markets and with a production site in India, intends to activate a Business Development project in the Iranian market And achieve the following goals:

  • Start a market research in-depth, on the transformer segment in order to understand business opportunities;
  • Activate an action of researching and contacting local counterparts (importers, distributors, manufacturers, end customers) interested in entering into a partnership aimed at the marketing of products in Iran;
  • Implement a process of settlement in the market, aimed initially at a process of supplying transformers(or part of them) and possibly to the creation of a local production presidium.

Strategy and action

Octagona, with the support of its local team present in Iran, coordinated, planned and supervised the entire internationalization project:

  • elaborating a mapping complete market, aimed at understanding industry dynamics and trends, players operating in the market and technical aspects for access in Iran;
  • identifying, selecting and contacting Iranian companies potential partners interested in Brollo's products;
  • initiating telephone contacts and managing relationships with selected counterparties, in order to identify the interest in the evaluation of possible collaboration;
  • Planning and organizing the meetings with counterparts available to meet with Brollo in Iran;
  • taking care of the accompanying action of Brolloin Iran and  meeting the best selected counterparts;
  • producing fact sheets For each individual company encountered;
  • organizing the visit at the Fair “Iran Oil and Gas Show 2017.

The results obtained

Thanks to the support of Octagona:

  • the company understood the Iranian market, in relation to the transformer segment and business opportunities;
  • Selection and identification of interested partners to business collaboration and fruitful meetings with such counterparts;
  • Collection of a large amount of valuable information, useful for understanding and defining the next steps to be implemented.

Customer feedback

Roberto Cimmino, managing director of Brollo Siet srl, commented as follows:

The scouting and selection activity Of potential companies interested in cooperating with Brollo Siet Srl. had a more than good outcomeo: The potential customers selected turned out to be seriously interested and completely inherent to the activities and size of our company.

Therefore, we have achieved our goals and are satisfied with what has been achieved in this first phase of internationalization in Iran: this has been possible thanks to Octagona, who assisted us on site with excellent professionalism and expertise”.

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