Moss S.r.l. | Octagona Srl
Octagona Ltd./Moss Ltd.

Moss Ltd.

Moss Ltd.

Moss Ltd.

The client company

Moss Ltd. is an Italian company that has been designing and manufacturing since 1967. Automatic machines for different types of printing applied to packaging, already commercially active in India for several years.

The company has received good feedback on the sales potential of one of their machines India, The challenge at this point was figuring out how we could remain competitive at the price level without skimping on product quality.

Objectives:

  • Finding ways to sell machinery in India while remaining price competitive;
  • Identify a strategy that could be optimal for penetrating the Indian market;
  • Building and developing a business growth process, generating a increase in terms of turnover.

Strategy and action

Octagona, after an initial strategic analysis identified a solution that could contain costs without losing quality in any way: the technology transfer, which allowed the machine to be produced directly at the local partner's site.

This solution proved to be optimal for both Moss and its Indian counterpart, bringing benefits and growth to both manufacturing entities, decrying the success of the operation.

  • Evaluation thorough of the Indian market and customer guide In defining the best strategy;
  • Support by the Indian team in Octagona On communication with the Indian counterpart;
  • Negotiation and definition of the trade agreements With the other party;
  • Accompanying action and continuous dialogue with the Indian counterpart.

The results obtained

Thanks to the support of Octagona

  • The client was able to produce in India, Remaining competitive in the market;
  • Clear agreements have been made with the other party local thanks to the team on site that facilitated effective and clear communication;
  • A large amount of valuable information and contacts to define further business steps to be implemented in target countries;
  • With the support of Octagona, Moss now points toward the United States, with an expansion project that will see the company play a leading role with a new subsidiary recently established in the U.S. market.

Customer feedback

Andrea Fantozzi, owner of Moss Srl:

"Although Moss has been exporting to the Indian market for decades and therefore has some knowledge of it, Without Octagona's cooperation, it would not have been possible to establish this technology transfer agreement with the local counterpart, as the mostly cultural differences would have been a difficult obstacle to overcome.".

Vera Madella, Temporary Export Manager - Moss Srl:

"Team Octagona guided us in our negotiations. and in drafting the agreements with the Indian partner. The discussions lasted several months, but with Octagona there was always a close cooperation and with their support we were able to settle an agreement clear where the main points of technology transfer have been set.".

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