Genesi Elettronica S.r.l.

Client Company

Genesi Elettronica Srlis an Italian company that deals with the design and production of electronic boards and LED illuminators for industrial applications. The company wants to make the most of its products in theGerman market and intends to activate an internationalization project. Objectives:

Understand how to do business in Germany;
Promoting the corporate brand through a targeted communication;
Get to know the market and potential partners closely through the participation in trade fairs sector on site;
Marketing their own products Germany.

Strategy and action

Octagona managed and coordinated the entire internationalization project to get the client to sell in Germany. Listed below are all the activities implemented For the success of the project:

Evaluation thorough of the German market;
Client guidance in the definition of the best strategy;
Adaptation of the corporate communication (site, product data sheets);
Search and selection potential business partners and end customers;
Management business of advertising promotion in trade magazines, local online platforms and social networks;
Action of accompaniment in Germany (Automatica Fair in Munich and Vision in Stuttgart) and meetings with local counterparts;
Activities of commercial follow-up.

The results obtained

Thanks to the support of Octagona:

The client was able to gain a close understanding of German market trends and dynamics;
The following have been initiated business contacts with local stakeholders (about 30 contacts including end customers and potential business partners).

Customer feedback

Mauro Munari, director of Genesi Elettronica Srl:

“This experience faced together with Octagona has Contributed greatly to the growth of our company: through its implementation, we were able to Check firsthand the opportunities in the European marketplace, understanding how that market is largely within our reach, on par with the Italian market.

Thanks to Octagona's support, we were able to implement a successful project: We can only be satisfied with the outcome of the whole operation.”.

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