Why Digital Export seems “go into fashion.”? Because when a market becomes attractive, everyone wants to take advantage of the opportunity: it is the fear of being excluded.
The investment opportunities are many, and the greater they are, the greater are also the related risks. If we add to this the little time one has available, there goes the “omelet”: too often we rely on those who do not know this field, and the consequences are missing and unsatisfactory results.
Be followed by Those who have only digital experience is not enough. Analysis, research and deep knowledge of international markets are required: in Digital Export, the part digital is at the service of the’export.
Not only that: in addition to all this, it is essential to build a strategy of business effective, capable of supporting your company's Digital Export. Every entrepreneur knows how important it is Ask questions before acting: it is the essence of planning. That is why to pose the right questions is the element that makes a difference in the growth of your business. Below we have selected a few that you absolutely must take if you want to focus on Digital Export. Of course, there would be many more, but for those we invite you to schedule a free first consultation.
On which Target countries Is it better to address?
Because, and how to choose them?
It makes sense to choose multiple markets Or is it better to focus energies on only one or two countries?
Which and how many products Does it make sense to propose in target markets?
How are you going to build your budget In such a way as to precisely define the resources needed?
Have you already identified the logistics model most effective by weighing the pros and cons of different options?
How can you take advantage of the marketplace To sell more?
Have you already checked whether there are any barriers to entry specifics for online sales such as certifications or duties?
Have you done an analysis of the purchasing habits and major payment systems used in the target countries?
You already have a system for manage all new customers who will come into contact with your company?
In 2020, Italian digital exports grew by +14%, reaching a total value of 13.5 billion euros; the domestic market, on the other hand, is struggling to recover (-1.4% over Q1 2020).
By answering these questions, you will now know if you are ready to plan a successful SEO strategy in international markets. To do so, there are several avenues to take, and we have included numerous tips on our site regarding Digital Export. In case you don't know where to start, however, you can ask for our help. Here are some of the reasons why you should choose Octagona to focus on Digital Export: we have 20 years of experience in business internationalization and 850 successfully completed projects; we have over 50 professionals working in more than 40 countries; and finally, we are one of the leading companies in International Advisory and among the top 5 in Italy.
Now you just have to rely on Octagona's experience. If you are really interested in developing your business abroad, and building a quality digital export project then this is the opportunity you cannot miss.
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