Digital Export: key to internationalization

In the past two years, the digital transition has undoubtedly been accelerated: the ability to sell online worldwide has been one of the main means of reducing the effects of the crisis.

Despite this, there is still ample room for growth for Digital Export, and it is precisely in these margins for growth that new opportunities are emerging For Italian enterprises.

According to data provided by observatories.net, in fact, it emerges as:

- The 56% of enterprises use digital channels to sell abroad, mainly to Germany (34.7%), France, (26.8%), the UK (26%) and the USA (25.4%);

- 62% of these firms export to more than one market, but as many as 3 out of 4 firms export to less than 20% of its turnover;

- The 70% of the companies has the following on staff. only an E-commerce Manager, but not an export manager;

- Only the 50% of enterprises who export online presents both figures.

At this moment in history, E-commerce and Digital Export play a key role in boosting the business development of companies that truly intend to expand their profits abroad.

The enterprises that have seized these opportunities have a real competitive advantage today, and those who have not moved in this direction will suffer severely in the coming years. Act Now to define your international strategy and do not fall behind the competition.

The digital front thus presents clear opportunities to be seized for an entry in foreign markets. Therefore, we present below. the 5 basic steps For a successful Digital Export plan:

- Already at the level of preliminary analysis, it is essential to study also about one's own web presence and skills;

- If you are not aiming to sell through your e-commerce, it will be crucial to identify the right platforms and marketplaces, different for each sector and country;

- The setting of a pleasant customer experience is another important element: think of the various steps faced by the target customer, from navigation to after-sales service;

- A update on current trends at the level of web searches is the fourth relevant step. It is possible to analyze web searches conducted on a global scale using simple Google tools;

- Finally, it is essential to make available adequate payment instruments, as well as logistics services Of quality.

Now you just have to rely on Octagona's experience. If you are really interested in developing your business abroad, and building a quality digital export project then this is the opportunity you cannot miss.

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