Invitalia has reopened the applications for the 2022 Digital Export Bonus, a measure that incentivizes exports and the internationalization of small manufacturing companies.
Micro-manufacturing companies with fewer than 10 employees and a turnover or balance sheet of up to 2 million euros can access the program, as well as networks and consortia of at least 5 micro-enterprises.
For micro-enterprises, the minimum expenditure is 5,000 euros with a 4,000 euro grant contribution.
For networks and consortia, the minimum expenditure is 25,000 euros and the grant contribution is 22,500 euros.
E-commerce, digital marketing, SEO, CMS, SaaS platforms and consulting are eligible, provided that the providers are listed in the relevant list.
Index
To boost your Digital Export, Invitalia has. reopened applications for the Digital Export Bonus 2022. The bonus is a measure that incentivizes the export and internationalization activities of micro manufacturing enterprises.
Find out now:
Who can access
eligible activities and expenses
contribution, minimum expenditure and timing
Digital Export Bonus 2022: who is eligible?
The following are eligible for the Digital Export Bonus micro manufacturing enterprises, the business networks (min. 5 participating micro enterprises) and the consortia (min. 5 participating micro enterprises).
In addition, to qualify for the measure, individuals must possess the following requirements:
less than 10 employees and annual or total budget turnover not exceeding € 2 mln;
Have started commercial product billing for at least one year;
Registered office in Italy or operational headquarters and manufacturing plant in Italy;
Be active and registered in the Register of Enterprises
with regular DURC
Eligible activities and expenses
The grant covers export and internationalization activities through the use of digital solutions for export, whose suppliers must be registered within special list.
Expenditures related to:
implementation of e-commerce systems to foreign countries, sites and/or mobile apps, including any investments to ensure synchronization with international marketplaces provided by third parties;
Implementation of e-commerce systems involving the automation of transfer operations, updating and management of items to and from the Web as well as the link between the operational features of the chosen digital sales channel and its own Customer Relationship management - CRM systems (e.g., API systems);
realization of e-commerce ancillary services such as those of smart payment, product portfolio preparation, translation, photo shooting, video making, web design and content strategy;
implementation of a communication strategy, information and promotion for the digital export channel, with specific reference to the product portfolio, foreign markets and chosen online sales sites;
digital marketing aimed at developing internationalization activities: digital promotion campaigns, Search Engine Optimization (SEO), backlink and Search Engine Marketing (SEM) costs, content marketing campaigns, inbound marketing, couponing and costs for strengthening presence on social channels; lead generation and lead nurturing expenses;
CMS services (Content Management System): restyling of websites whether graphic and/or content aimed at increasing presence in foreign markets;
membership and/or subscription to SaaS platforms for visibility management and content marketing expenses, as tools to foster the export process;
consulting services for the development of organizational and human capital processes aimed at increasing presence in foreign markets;
Expenses for upgrading hardware equipment necessary for the development of organizational processes;
any other expenses for services Closely related to the purposes of this agreement.
Non-repayable grant and minimum expenditure
The minimum expenditure for the micro enterprises must amount to € 5.000, while for networks and consortia € 25.000.
A contribution is made to non-repayable fund of € 4,000 for micro enterprises and € 22,500 for networks and consortia.
The useful period has been extended to businesses to compile and submit applications, initially set for July 15, 2022, due to availability of remaining funds.
Digital Export Bonus 2022: what to do next?
If you would like to make a personalized assessment of how to get the grant and boost your digital export write to us at [email protected] or contact us by clicking further below and request to schedule a completely free consultation. We will explain what we can do for you and your business and how you can make the most of this opportunity.
Who can apply for the 2022 Digital Export Bonus from Invitalia?
The Digital Export Bonus 2022 is aimed at small manufacturing businesses, business networks and consortia, the latter with at least 5 participating micro-enterprises. The micro-enterprises must have fewer than 10 employees and an annual or total annual turnover of no more than 2 million euros.
What requirements must an enterprise have to access the Digital Export Bonus?
In addition to being a micro-enterprise, the business must have at least one year of invoicing for commercial products already in operation and a registered office in Italy, or an operational headquarters and production facility in Italy. The business must also be active, registered in the Companies Register, and have a regular D.U.R.C.
Which expenses are eligible under the Digital Export Bonus 2022?
Expenses for digital solutions dedicated to exports are eligible: e-commerce to foreign markets, websites and apps, synchronization with international marketplaces, smart payment, translations, photo shoots, SEO, SEM, lead generation, restyling with CMS and subscriptions to SaaS platforms. Organizational consulting and hardware upgrades are also included. Suppliers must be on a specific list.
What is the amount of the non-reimbursable contribution of the Digital Export Bonus and what is the minimum expenditure?
For micro-enterprises, the minimum expenditure is €5,000, and the grant contribution is €4,000. For business networks and consortia, the minimum expenditure rises to €25,000, and the grant contribution is €22,500.
Has the deadline of July 15, 2022 for the Digital Export Bonus been extended?
Yes, the period for filling out and submitting the applications for the Digital Export Bonus 2022, initially set for July 15, 2022, has been extended due to the availability of remaining funds. Invitalia has therefore reopened the possibility for companies that meet the requirements to submit the application.
Do the costs for SEO and digital marketing count towards the Digital Export Bonus 2022?
Yes, the bonus covers digital marketing activities aimed at internationalization: digital promotion campaigns, SEO, backlink and SEM costs, content marketing, inbound marketing, couponing, and strengthening presence on social media. Lead generation and lead nurturing expenses are also included, if the providers are on the list.
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