Internationalization: communication towards target countries
Implementare una strategia di comunicazione digitale su misura per i mercati target è cruciale in ogni piano di internazionalizzazione. Questa...
Over the last decade, theexport of agricultural machinery Italians showed constant growth, with a average rate of 3.6%.
This positive trend was also confirmed in the first half of 2023, recording an increase of 13.6% and exceeding that of instrumental mechanics as a whole (+12.3%).
Despite the United States, France and the Germany remain the main target markets, new opportunities are opening up in emerging countries such as India, Mexico and Brazil.
In this article, we will see which agricultural machinery is most exported and the main countries involved. The context d will also be analysedthe benefits planned for the sector during 2024, aimed at supporting its development. Finally, we suggest the strategies you could adopt to export successfully.
Despite the current geopolitical conflicts, such as the war between Russia and Ukraine and the delicate situation in the Middle East, an increase in agricultural production on a global scale is expected, as attested by the data provided byOECD-FAO Agricultural Outlook 2023-2032.
Considering this, it is reasonable to expect an increase in demand for agricultural machinery. This growing demand is also justified by the needs linked to sustainable agriculture, which aims to maintain high production volumes and simultaneously reduce the use of fertilizers and pesticides.
Reducing water consumption, conserving biodiversity and improving the quality of life in rural communities are also key objectives. All this is made possible only through the adoption of agricultural mechanization systems equipped with increasingly innovative technologies.
Italian agricultural machinery manufacturers stand out as world leaders in the sector, thanks to their offering of cutting-edge technologies, ergonomic design and commitment to sustainability. Their exports testify to the progressive rise of Italian agri-food and wine machinery.
In particular, Italian combine harvesters and grape harvesting machines are gaining more and more popularity globally, thanks to their innovation and extreme precision. These advanced tools not only increase agricultural productivity, but also help reduce waste, thus responding to a need that is becoming increasingly urgent. In general, tractor exports were stable, around 0.4%. The segments of agricultural, forestry and livestock machinery should also be mentioned, which recorded an increase of 5.5%.
Among the most requested products inexport of agricultural machinery the tractors of the Landini and Lamborghini Trattori brands stand out. Thanks to their reliability, sophisticated design and use of the latest technologies, these tractors contribute significantly to the promotion of sustainable agriculture.
Italian seed drills, produced by brands such as MaterMacc and Maschio Gaspardo, are admired for their efficiency and distinctive design. In fact, they allow precise sowing and significantly optimize the use of resources.
In recent years, the demand for Italian agricultural machinery has been driven mainly by the United States, France and Germany, bringing the value of the sector's exports to 2.2 billion euros in 2022. However, new markets are opening up, especially in Latin America and Eastern Europe.
The Mexico and Brazil are experiencing a notable increase in sales of Italian agricultural machinery, especially from Emilia-Romagna, Piedmont and Veneto.
Even Nigeria, although exports to this country are currently still limited, is showing clearly rising growth, making this market extremely promising for the future.
The agricultural machinery market in India is attracting particular interest as it prepares for significant expansion over the next decade, with its value expected to triple to $31.6 billion by 2033.
New equipment for ploughing, sowing, spraying and irrigation will be increasingly required to improve the efficiency of the agricultural production system.
And still referring to India, the Italian production of agricultural machinery comes second the chief economist of SACE Alessandro Terzulli can cover the entire agri-food supply chain, from the cold supply chain to processing and packaging machinery.
As regards the presence of certifications for the machinery that will have to be exported to the markets of interest, let's see the most important news for next 2024.
For example, if we take into consideration the United States, it is good to remember that in order to carry out sales and exports of agricultural and industrial machinery within this market it is necessary comply with regulations Americans that regulate industrial products, as well as all customs obligations.
There procedure to carry out the sale of machinery in the USA there are two possible paths to follow:
In the absence of a UL mark or other certification, the manufacturing company is obliged to ensure that its machinery still meets the requirements of the tests carried out in the NRTL laboratories.
Below we list what is new for 2024:
In addition to thinking about mode with which they can be made to arrive its machinery in the reference target markets, it is also possible to embrace the idea of adopting commercial strategies of different nature. For example, to consolidate your presence in markets where the company is already present, you could consider opening a warehouse in a strategic area.
Other measures which constitute alternative solutions also to deal with periods of crisis and uncertainty, are:
To fully grasp the export opportunities in the agricultural machinery sector, Octagona provides the necessary support through strategic consultancy and facilitating theinternationalization of businesses.
With our many years of experience in international contexts and our constant commitment to adaptation and innovation, we help businesses expand into the global market, ensuring long-term growth and success.
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