Increasing sales, especially online ones, is one of the main goals of many companies. To do this, having a website is not enough: In fact, when consumers have thousands and thousands of products just a few clicks away, how can you differentiate your brand and stand out?
Octagona's advice is to investigate those techniques that will allow your digital marketing campaigns to increase profits. In this newsletter let's see the best strategies according to our experience gained in 20 years and with 750 projects completed successfully.
What does your business have that no one else can offer? Identify it and showcase it on the site, communicate it on social media and highlight it in your marketing campaigns. Promoting what makes your business unique, you will give people a reason to buy your products or rely on your services.
In a previous article we have already talked about how important it is to give authority to your brand: in the long run it translates into greater trust for customers, who will be more likely to repeat purchases. In other words, the more people know (and trust) your brand, the more sales you will make.
To improve your brand awareness, focus on the quality of what you do:
– creates truthful, useful and quality;
– carefully choose the partners you decide to work with: theirs authority it will reflect on yours;
– likewise, choose suppliers you know you can trust trust.
Strengthen consumer confidence and increase perception of value of our product or service are factors that can make turnover fly, even online. To achieve these goals, you can take the Social Proof route, namely:
– indicate the plan or package most popular;
- insert reviews and testimonials of customers;
– insert the references of the customers you consider most important;
– insert the badges and icons of certificates of your product or service.
These tactics are simple and inexpensive, but there are other, more challenging strategies you can adopt that can have an even greater impact:
– Creating a blog
Creating a corporate blog is used to communicate the company's goals, the latest news and promotions. The ultimate goal of a blog (or magazine) is to attract a large volume of traffic to your site;
– Social media mentions
Customers who are most satisfied with your company's products will be willing to talk about it online. Having many reviews also on social media is a very important social proof and another way to reach other potential customers: it is the word of mouth effect.
A marketplace or an e-commerce platform are valid opportunity to grow your business rapidly, because it allows you to present your products or services to millions of users abroad.
There are many marketplaces, from generalist to super specialized, European, Asian or American, B2B or B2C, and there are many technical, economic and logistical characteristics to evaluate. To guide you in your choice, we invite you to read the in-depth analysis on Octagona Magazine which you can find by clicking here.
Free shipping, coupons or limited-time promotions they are one of the most effective levers to encourage purchase, more than a percentage discount on the total. Furthermore, delivery costs are one of the main causes of cart abandonment: finding out that you have to pay an expensive amount only at the last moment is never pleasant.
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