In recent years it has increasingly grown'attention towards the United Arab Emirates, seen as an expansion market for many Italian companies.
This is obviously determined by the wealth of this country, and its stabilitytheeconomic ty.
Furthermore, Dubai has become a tourist destination of great interest, boasting over 16 million tourists a year, and is in its own right one of the world's shopping capitals.
The appreciation for Made in Italy and a streamlined bureaucracy are an incentive for more and more companies to sell in the Emirates.
Suffice it to say that from 2020 it is possible to establish companies that are exclusively foreign-owned.
If you want to expand your business in the UAE, there are some aspects to take into absolute consideration.
The first of this must be the awareness that it is not enough to propose your products without having a behind you'in-depth design analysis, which allows you to convey the goods taking into account the numerous competitors and not only the economic but also cultural reality of this country.
It will also be necessary to have one or more reference figures in the area who have full knowledge of the local market and who can boast consolidated practice with Islamic business etiquette.
For further ideas, we recommend reading a'another of our guides dedicated to sell in the Emirates.
As we said previously, the country's economy is thriving, and there are many companies that consider selling in the Emirates. whatever the reference sector: from fashion to construction, from furniture to luxury.
Therefore, the competition is high and fierce. How to counter it effectively?
Don't rely solely on your perception of the product
The excellent quality of a product is not enough to establish it on the UAE market. The creation of partnerships and the development of a strong sales network are essential factors to keep in mind and not to underestimate.
Don't forget customer care
To counter competitors, customer service must be impeccable. Therefore logistics must guarantee maximum fluidity and coordination of all sales steps. Warehouses must operate quickly and efficientlytheorganization, for example managing shipments and returns with the same care and the supply of spare parts.
Respect for Islamic Etiquette
Trading in the United Arab Emirates also means taking into account what the Islamic religion implies, which in fact has a significant impact not only on a political but also on a business level.
Although we are talking about a culturally and technologically advanced country, this aspect cannot be overlooked, which is identified with respect for an Islamic Etiquette which also affects trade.
Knowing its principles is an essential prerogative to expand your business not only in the UAE, but also in other Middle Eastern nations that profess the Islamic religion.
To date, the opportunity to sell in the Emirates is always attractive, also to establish one's brand in one of the most prosperous markets.
Without targeted strategies, however, it will be difficult to achieve this objective.
Rely on Octagona, which has already successfully internationalized in the United Arab Emirates many companies, means having a partner who can help you decisively penetrate this country, optimizing costs and resources, and through long-term strategies.
Our mission has always been to help businesses of all types to expand into foreign markets; we can proudly say that their success is ours too.
If you are an entrepreneur who wishes to establish your commercial identity in the United Arab Emirates or in another one nation, do not hesitate to contact us.
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