The opportunity for change

In the post-crisis chaos, many are looking for a recipe to solve the difficulties that have arisen over the last two years and the opportunity for change is becoming apparent. Who is inclined to throw himself headlong into the research and development of new products in order to generate that competitive advantage such as to make him cancel months of passion, who instead decides to gamble entirely on training to prepare resources for the soon awaited relaunch. There are also those who, I have to say, unfortunately wait at the window, motionless, to see what will happen.

There is no single solution that works for everyone. Every entrepreneur launches his sensitivity to strengthen his company on those aspects that he considers most delicate to restart riding the wave of a new, albeit minimal, economic development.

Change as an opportunity

Despite this, one sure path that many companies will have to follow in the next few years is that of internationalization. Some companies will start with an advantage as they are already sensitive to the issue and well established in foreign markets from a commercial point of view, others will have to struggle and find their own way in order to survive. All will have to consider internationalization as one of the key elements of their change.

The current context sees a significant percentage of companies concentrated in the sale and distribution of their products on the European market while the companies that export beyond the Community borders are significantly reduced. If we then analyze the companies that have made direct investments abroad, particularly in high-growth markets, we find a particularly small and representative number, in particular, of medium and large companies.

The competitive scenario of the next decade foresees a significant evolution of corporate positions, to arrive at a polycentric and dynamic business model, ready to accept the challenges imposed by recent changes.

Without an integration strategy between companies and a localization approach on promising economies, the risk for our companies is to suffer, and not lead, the positive evolution of the "global market". To consolidate this strategy it is necessary to ask questions and be interested in what is happening beyond internal borders (whether Italian or European) and continue to invest bearing in mind that beyond the Balkans there are realities that develop at an enviable pace and do not stop, realities curious and inclined to experiment with the Italian system.
These realities represent, in all respects, the great opportunity for the relaunch of our businesses.

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