The figure of the D-TEM (i.e., that of the digital export manager) is increasingly necessary for many companies that want to internationalize.
What exactly is it about? What are the specific duties of such a role? We discuss this in detail in this article.
D-TEM deals with everything related to managing the export of products, expressly using digital channels.
This includes in-depth knowledge about existing regulations in the countries to which the company wants to expand its business, the logistics required to export goods, and the strategies needed to achieve maximum revenues for minimum costs to be incurred by the business entity.
In addition, it is essential to be fully familiar with digital marketing, that is, the ability to transfer one's business know-how to the global marketplace, taking full advantage of all that a now globalized and purely digital world can offer.
Know the technology behind the online trade, is likewise of vital importance, because digital technology is the high road for companies to successfully export their brand and establish it more firmly, even in relation to old and new competitors.
Why do more and more companies need a Digital Export on their staff, even if only temporarily?
This is due, as mentioned above, to the emergence of the global marketplace and the ever-increasing presence of the Internet as one of the main channels for business transactions.
Physical distances have been largely cut down, and the possibilities of reaching potential customers anywhere in the world have increased tenfold, at the same time cutting down expenses.
The Italian export trend is continuing to grow, suffice it to say the digital export of consumer goods (B2C and B2B2C) in 2022 grew by 20.3% compared to the previous year, reaching 18.7 billion euros as reported by the Ministry of Foreign Affairs and International Cooperation.
The figure of a D-TEM helps manage the transition phase related to digital sales, managing all those channels (such as e-commerce, social media, marketplace) that are crucial for making one's brand stronger abroad and gaining customers' trust.
Clearly, selling abroad represents a great opportunity for so many Italian companies. One among them is the ability to achieve more rapid action and modulate business strategies as they go, interpreting the new inputs of a constantly expanding market.
The advantages of digital exporting are many. indeed, it allows companies not to be forced to open branches abroad. In addition, digital export offers greater flexibility in terms of time and cost, allowing companies to adapt quickly to changes in customer needs or foreign markets.
Despite this, the role that goes into a D-TEM is particularly delicate and will need to pay special attention to these issues:
The D-TEM figure interacts with the company, providing it with the following multi-step support:
The D-TEM will need to be able to interact with other business functions (such as the production and logistics area) and will need to be able to constantly monitor sales results, in order to be able to show detailed reports at any time to top management, taking advantage of the potential of all the tools provided not only by Google but by other entities that provide salient data on the market, whatever the relevant industry.
Would you like to be able to count on such a figure in your company to take a decisive leap and internationalize your business through the increasingly popular digital channels?
We at Octagona are at your disposal, offering all the experience of our team that is also helping so many companies through the role of Digital Export Manager.
If you want to know more, please contact us. We will get back to you promptly, giving you all the clarification you are looking for. Don't forget, the future of the Digital Export is now. Take advantage of this moment!
Il D-TEM, cioè il Digital Export Manager, è la figura che gestisce l’export di prodotti utilizzando canali digitali. Deve conoscere le normative dei Paesi di destinazione, la logistica, le strategie per massimizzare i ricavi riducendo i costi, il digital marketing e le tecnologie alla base del commercio online.
Servono sempre più D-TEM perché il mercato è globale e Internet è uno dei principali canali di transazione commerciale. Le distanze fisiche si sono ridotte e raggiungere clienti all’estero costa meno. Nel 2022 l’export digitale italiano di beni di consumo è cresciuto del 20,3%, a 18,7 miliardi di euro.
Il digital export consente di vendere all’estero senza aprire filiali, con minori costi fissi. Offre inoltre maggiore flessibilità su tempi e costi, quindi l’azienda può adattarsi in fretta ai cambiamenti delle esigenze dei clienti o dei mercati. Permette anche di modulare le strategie di business in corso d’opera.
Il D-TEM parte dall’analisi dell’azienda e dei suoi obiettivi, poi individua i Paesi target e le preferenze di consumo. Sceglie marketplace o e-commerce, analizza la concorrenza, cerca partner locali, definisce la strategia digitale, gestisce la logistica, crea campagne e contenuti, lavora sulla lead generation e monitora i risultati con report.
The main challenge is to understand the culture, politics, and regulations of each country, because every market is different: selling in the United States is not the same as selling in South Korea or the United Arab Emirates. D-TEM must also constantly analyze the market, identify new trends, and initiate local business partnerships.
D-TEM collaborates with other business functions, such as production and logistics, and constantly monitors sales results. It prepares detailed reports for senior management using Google tools and those of other entities that provide relevant market data across any industry sector.
Are you interested in our service?
Fill out the form or contact us at
+39 059 9770184
Copyright © 2026 Octagona Srl. All rights reserved. P.I. 02969820360
Italian Italian 
English
