INDIA: Kiton bets on local market

Kiton in India: la casa di moda napoletana specializzata nella produzione di abiti da uomo e cravatte di alta moda, intende rafforzare la propria presenza in India. l’azienda, già presente nel mercato in questione a partire dall’anno scorso, grazie ad una collaborazione con la società di Mumbai Regalia Luxury Clothing, ha intenzione di costituire una Joint Venture con un partner locale e prossimamente aprirà negozi monomarca a New Delhi e Mumbai. Al momento, la strategia dell’azienda prevede l’apertura di almeno due negozi entro la fine del 2014 o, al più tardi, nel 2015.

Kiton India, whose global sales grew by 101% in 2013 compared to the previous year, operates 45 stores worldwide, and according to internal sources, total sales have grown significantly over the past 4–5 years despite the recession.

This operation is considered most opportune for the company, considering the strong demand for men's luxury clothing occurring in the Asian country. According to the consulting firm Technopak, the men's luxury clothing market in India, which is experiencing continuous growth, is currently valued at around 17.3 million Euros annually.

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