Sag Group disembarks in Turkey and India, and Octagona confirms its active role in providing internationalization consulting to companies deciding to expand their presence in new emerging markets.
Sag Group, a company headquartered in Novellara (RE) and comprising Sag Tubi SpA, Sag Tubi Tredozio Srl, and Sagom Tubi SpA, has leveraged the support of Octagona to expand its commercial activities, entering the Indian and Turkish markets.
The Emilia-based company, with over forty years of experience and a consolidated turnover of approximately 50 million Euros, operates in the automotive sector with processes for shaping and machining tubes and components for cars, tractors, agricultural machinery, and earthmoving equipment, positioning itself as a leader in the industry. The need to support its clients in foreign markets, and particularly in new global markets characterized by significant economic growth, made this transition necessary.
Regarding the Indian market, Sag Group deemed it appropriate to establish its presence through a 50/50 joint venture with Hy-Tech Engineers, an Indian manufacturer of fittings that is very active in the local market. The new company, named Sag Hy-Tech Tubes Pvt. Ltd., will be headquartered in Pune, and its production facility will cover at least 1000 square meters. The joint venture's strategy includes processing hydraulic components for the local market, initially in the agricultural and earthmoving sectors.
The strategy regarding the Turkish market is different: entry into the country's market will be direct, with the establishment of a company under local law in Istanbul: Sag Hidrolik Ticaret Sanayi Limited Þirketi. Sag Group is already present in Turkey and has several clients, including Turk Traktor. The production facility, located near the capital's main airport, will be over 2000 square meters in this case.
Octagona played a fundamentally important role. Italian companies today must necessarily engage with emerging countries to avoid being crushed by new economic and commercial dynamics and to remain competitive in the face of new demands and requirements from a market that increasingly pushes for business internationalization. For Italian SMEs, the path to access and develop in new global realities is always very complex, making external support essential. The example of Octagona and Sag Group demonstrates how the integration of two different teams and a correct, targeted analytical and practical approach aimed at achieving common goals can yield concrete results aligned with the strategy and size of Italian companies.
Faced with a market driven by new global players, Italian companies, to keep pace, must reframe their concept of "Made in Italy." Establishing companies under local law or finding a local partner to share a corporate journey—rather than relying solely on mere export—represents an important solution and a guarantee of future results.
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