Among the products presented, the protagonists were the great classics of Made in Italy, that is, the products that hold high the name of Italianness in the world. One example? Parmesan cheese.
And it was precisely with the famous Emilian cheese that Octagona, together with the Vacche Rosse Consortium, also participated in Cibus in Parma. With them, we were able to breathe in the enthusiasm and passion for a historic product like Parmigiano derived from the Vacche Rosse.
The mood inside the fair was one of Italy wanting to focus on one of its leading sectors for economic growth: 154 billion of turnover expected by the end of the year, 8% more than in 2020, is a respectable number.
Moreover, it is realistic to think that the 40 billion export quota for the food sector will be reached, to which the 10 billion from agriculture will be added. The 50 billion goal will be realized this year, and it is a very good sign that the economy is restarting.
In this context, fairs will play a central role in the growth of Italian businesses. Octagona can support your company at these events by providing his own experience to make successful international strategic decisions for revenue growth. Want to find out how? Click below, fill out the form and we will contact you to listen to your idea and study the best solution together:
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