Expansion in the United States: Choosing the Right Entry Model

The US market represents one of the main growth opportunities for Italian companies, thanks to its Size, diversification, and strong openness to innovation from countries like Italy.

With over 300 million consumers and an entrepreneurial culture that rewards Excellence and quality, the United States offers a fertile ground for Italian SMEs who wish to expand their international presence.

Choosing the right entry model is crucial, there is no “one-size-fits-all” solution: from the simple export at Establishment of a local branch, each approach has its advantages but also its critical points.

Join the webinar in collaboration with Confindustria Mantua, Thursday, March 26, 2026 3:30 p.m. to 5:00 p.m.. Our market experts will cover the following topics:

• Introduction to the US Market
• US Market Entry Models
• Cost-benefit analysis of models
• Case studies (successful and unsuccessful) and lessons learned
• Final reflections and questions

For enrollment click here.