Go International: October 4 and 5, 2022

On Tuesday, Oct. 4 and Wednesday, Oct. 5, Octagona will participate in Go International, organized by Trade Events and Aice (Italian Association of Foreign Trade), the benchmark exhibition event for export services to be held Oct. 4 l 5, 2022. The fair aims to connect the demand and supply of export and internationalization support services. Octagona will also participate with a meeting titled “Digital Export: finding customers and selling more with international SEO.”.

Having a nice corporate site is not enough if we do not take care of its visibility, especially if we work with foreign countries: having a good language site does not make much sense if it is then not visited. Since visits to the company page come mainly from keyword searches on the Internet, it is imperative that a company eager to expand abroad implements an international SEO strategy, that is, a set of activities aimed at promoting the site to be found more easily by potential customers.

Above all, these activities (e.g., publishing periodic articles, making videos or specific content, etc.) allow the site to be constantly updated so that it appears among the first page results that search engines (such as Google) present to Internet surfers. In fact, it often happens that potential customers click only on the results that appear at the beginning, and very rarely consider results beyond the second page, condemning to a drastic drop in visits for companies that appear in secondary results. For this reason, if you want to rank well in search engines you must rely on keywords.

Event Description:
In the first part, the reasons why a business absolutely must do international SEO will be highlighted and the potential and benefits of this incredible tool will finally be understood. It will also assess the risks that businesses are taking by standing still and ignoring this specific Digital Export activity.
The second part will discuss improving competitive positioning in foreign markets through an international SEO strategy and going on to identify strategic choices and specific actions that can bring immediate results, new customers and more sales.

Event program:
– Why your business should do international SEO. Potential and benefits for those who start now.
Risks for businesses that don't do international SEO or that arrive too late
– How to improve your company's competitive positioning through targeted international SEO actions
Discover how to build an international SEO strategy to sell more and find more customers abroad.

All participants will be offered, following the event, the opportunity to receive a FREE INTERNATIONAL SEO ANALYSIS and customized on a country of interest to discover some key guiding indices.

Sign up by clicking here

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International SEO: why it's important for your export business

Digital Export: find customers and sell more with International SEO