Today the internet has radically changed the behavior of potential customers: did you know that the 80% of purchasing decisions today is born and developed online? So let's find out which digital tools to use to export and take advantage of the opportunities offered by the internet.
Most of the first approach commercial actions with a foreign customer (emails, phone calls, etc.) are based on the ability to attract his attention by interrupting what he is doing. The customer is offered a solution even before they show an interest or a need for the products or services offered.
However, this approach ignores the new decision-making process that potential customers have adopted today, namely the search for information on the internet.
To be one step ahead of the competition and gain a real competitive advantage, it is therefore important to exploit this gap and meet the needs of the demand.
It is precisely in this context that what is called is born inbound marketing. It is a commercial and marketing approach that is based on the production and promotion of valuable content to attract online those who are really interested in our products or services, as opposed to the traditional commercial contact made up of emails and phone calls, known as outbound marketing.
At this point, many companies may believe that simply being online with a website is enough to get immediate feedback. Or that it is enough to create an e-commerce, given that this way of purchasing has exploded with the pandemic.
Both are certainly important parts of a digital strategy, but they cannot be implemented individually. The reality is that digital tools for exporting must be framed within a simultaneous, precise and effective approach.
It is obvious that alongside this we must continue to carry out a traditional type of commercial activity (visits to customers, telephone calls, fairs). But this approach today must be accompanied by a digital strategy to intercept those who, at that moment, are looking for the same products or services that your company offers.
This strategy for exporting with digital tools involves the simultaneous use of some important tools that we report below.
Having a good corporate website isn't enough if we don't take care of its visibility, especially if we work abroad: having a good website in another language doesn't make much sense if it isn't visited.
Since visits to the company page come mainly from searches using keywords on the internet, it is essential that a company wishing to expand abroad implements an international SEO strategy, i.e. a set of activities aimed at promoting the site to be found more easily by potential customers.
To do this, if you want to get a good positioning in search engines, you have to rely on the correct keywords, i.e. specific words that identify the products and the sector your company belongs to.
In this way, the company will be reported among the first search results on the internet, creating a huge visibility advantage over the competition.
For more information read the article on international SEO by clicking here.
Marketplaces represent those virtual places that allow meetings and transactions between a company interested in selling its products and a counterparty interested in buying them.
Examples of marketplaces can be Amazon Business, Alibaba or the Facebook Shop section.
There are different types and with different characteristics, but normally the classic distinction between B2B marketplace and B2C marketplace is valid: companies that are part of a specific supply chain have access to the former, while companies interested in selling directly to consumers operate on the second type finals. Furthermore, there is also the distinction between general marketplaces, i.e. those that do not have a target market or sell a unique and precise product, and specific marketplaces, i.e. those platforms dedicated to a single sector or industry.
E-commerce is nothing more than a platform that simulates an online store, and allows any user to sell and buy products anywhere in the world. For example, Amazon and Ebay are the main e-commerce companies in Europe.
The main advantage of this distribution channel is its very low cost, especially when compared with the costs of a real physical store: in fact, it is only necessary to pay a subscription fee, or a given percentage of the product sold, depending on the specific e-commerce.
However, the most difficult disadvantage to overcome is the fact that we are in competition on a global scale: numerous companies in the same sector and in different parts of the world will want to exploit this channel to obtain greater visibility at a low cost, and therefore it is necessary to implement the correct marketing strategies to differentiate and emerge on the market.
Read the full article on marketplaces and e-commerce by clicking here.
In short, a Customer Relationship Management, commonly abbreviated to CRM, is a software system that helps you manage your customer relationships. In other words, it is a program that contains all the most valuable information about an active customer or prospect in one place, such as personal data, history, any notes, communications and offers sent.
The CRM therefore allows you to improve the dialogue with customers, making it faster and more effective: without it it is in fact very difficult if not impossible to focus on several customers at the same time with the same level of attention for all.
In fact, it is possible to use the CRM to acquire and manage leads coming directly from the company website, from email marketing campaigns, from social networks or from events or fairs.
Furthermore, this software can be used to automate sales or marketing processes, removing manual activities such as sending emails, without neglecting the aspect of intimacy and direct relationship with the customer: through the CRM you can in fact create marketing tailor-made for the customer, developing even better products and sales activities
Read the article dedicated to CRMs by clicking here
In this article we have shown what are the main tools for exporting with digital channels. By using international SEO, marketplaces, e-commerce and a CRM system at the same time, your company will have a truly effective method and thus create a competitive advantage that can outperform the competition. In this way, you will also be able to increase the turnover of your business and to increase the profits deriving from foreign markets.
Make the most of this opportunity: adopt an effective digital method for your export. Find out how: click below and contact us. Tell us about your internationalization project and receive a first free consultation: we will study with you the best solution for your company.
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