Having a beautiful corporate website is not enough if we don't take care of its visibility, especially if we work with foreign countries: having a good language site doesn't make much sense if this is then not visited.
Since visits to the company page come mainly from keyword searches on the Internet, it is imperative that a company eager to expand abroad implement an international SEO strategy, which is a set of activities aimed at promoting the site in order to be found more easily by potential customers.
Above all, these activities (such as publishing periodic articles, making videos or specific content, and so on) allow the site to be kept constantly updated, so that it appears among the first results on the first page that search engines (such as Google) present to Internet surfers.
In fact, it often happens that potential customers click only on the results that appear at the beginning, and very seldom consider the results beyond the second page, condemning to a drastic drop in visits for companies that appear in secondary results.
Therefore, if you want to get good search engine rankings you have to rely on the keywords.
Keywords are of considerable importance, and special attention should be paid to language. In fact, it is not true that all countries do their Internet searches in English: many of the European countries, for example, search in their native language.
In this way, the company will be able to draw a huge competitive advantage in terms of visits and searches, capturing the interest of increasingly digitally aware customers, even in foreign countries.
The use of SEO techniques makes it possible to overcome specific difficulties and limitations that undermine the ability to increase business revenue, namely:
- Your company's website does not appear in the top search results, thus favoring your competitors in foreign markets: where you are not, they are;
- Traffic to your site remains stagnant, resulting in a failure to increase users interested in the products or services you offer;
- Lack of visibility: potential foreign customers struggle to find the products or services you offer and thus abandon their searches, perhaps in favor of local competing companies;
- Lack of trust in potential clients: it is difficult for your company to establish itself as an authoritative voice in the industry in which it operates and to build customer loyalty.
Making up for these shortcomings, international SEO allows you to outperform the competition, making your site more easily accessible.
If you still have doubts about why you should implement SEO from an international perspective, positioning it in international markets, here are a number of benefits that a proper SEO strategy brings:
- You will increase traffic to your site: The more users find you when they do a search, the more visits to your site will increase;
- You will be able to reach the right people at the right time: If potential customers are researching products in your industry, you can intercept their inquiries by appearing in their results;
- You'll get conversions and generate leads: By creating pages with Call To Action, contact forms, or offering downloadable content, you will incentivize visitors to contact you, turning potential customers into leads;
- Excellent cost-effectiveness: SEO allows you to make the most of a resource that is already yours, namely your site. You will therefore not have to resort to expensive advertising campaigns;
- You will improve brand awareness: By ranking in the top search results, you will build a credible, authoritative brand that will be remembered in the minds of visitors;
- You will get measurable results: periodically you will be able to generate reports to monitor the strategies implemented.
Make the most of this opportunity: analyze the purchase path of your customers and create dedicated pages (or optimize existing pages) using keywords, to intercept potential customers at different stages of the customer journey.
By applying the right strategies, the website will be more interesting and influential for searches aimed at a specific target country, and It will be possible to increase one's profits from abroad.
Are you interested in finding out what are the best strategies for your international SEO, and How to go about implementing them? Then contact us by clicking below: We will study together the best solution for your needs.
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