New step in the internationalization process for Lucanian agribusinesses participating in the Lucanica Project 2.0.
In fact, two more training days were held in mid-September for companies participating in the internationalization program sponsored by TotalEnergies and the Tempa Rossa Joint Venture, With the close cooperation of Octagona.
After the June meeting, dedicated to international marketing and technological innovation, the eleven Lucanian companies gathered in Corleto Perticara to To study and define the next project steps for the international market launch, with a view to a trade mission to Belgium to be held in November. The aim is the promotion of local products and food and wine to international markets, thus contributing to the development of the Lucan food and wine sector worldwide, with the organization of a promotional event in which restaurateurs, chefs, sommeliers, importers, distributors, food and wine journalists and food bloggers will participate. The Lucanica 2.0 delegation will also include emerging chef Francis Lorusso, present in Corleto at the first of two training days and recently awarded in Witaly's ‘Emergentechef 2022’ competition at Alma.
In addition to representatives of the eleven companies that have joined Lucanica 2.0, the head of Land Relations spoke, Ambrose Laginestra and Maria Teresa Lapadula (Sustainable Development) for TotalEnergies, while the temporary export manager participated for Octagona, Ester Temperato And the project manager, Brando Bruschi.
“We want to accompany - he said. Ambrose Laginestra, of TotalEnergies EP Italy - businesses in this area, so rich in flavors and typical products, outside Italian borders by creating new business opportunities for them, equipping them with the necessary tools to compete in international markets. Our hope is that these eleven companies can act as trailblazers for other companies in the area, making the economic fabric of Lucania increasingly devoted to exports.”.
Below is the complete press review of the initiative:
- Lucana Square:
- Laser Radio:
- All H24:
- The Siritide.it:
- Beyond Free Press:
- Agri Valley Gazette:
- Basilicata counterculture:
- USB:
Agribusinesses look to foreign markets with TotalEnergies project - Basilicata Press Office
Lucanica 2.0 is an internationalization program for agribusiness companies in Basilicata, promoted by TotalEnergies and the Tempa Rossa Joint Venture with the collaboration of Octagona. It provides training and a business mission abroad to promote Lucanian products and gastronomy in international markets and support the development of the sector.
Eleven Lucanian agri-food companies are participating in the Lucanica 2.0 project. In mid-September they met in Corleto Perticara for two days of training dedicated to studying and defining the next steps for launching the product on the international market, following the first meeting in June on international marketing and technological innovation.
The business mission to Belgium of the Lucanica 2.0 Project will take place in November. It includes an event to promote Lucanian products and gastronomy, in which restaurateurs, chefs, sommeliers, importers, distributors, food and wine journalists and food bloggers will participate, in order to create new business opportunities for the eleven companies.
The Lucanica 2.0 delegation will also include the emerging chef Francesco Lorusso, who was present in Corleto Perticara on the first day of the training. Lorusso was recently awarded a prize in the 2022 Emergentchef competition by Witaly at Alma and will accompany the companies in promoting Lucanian food and wine abroad.
Octagona joins forces with TotalEnergies and Tempa Rossa in the formation and definition of the steps for the launch abroad of the eleven companies. The Corleto Perticara days were attended by the temporary export manager Ester Temperato and the project manager Brando Bruschi, who accompanied the companies through the internationalization process.
TotalEnergies’ goal is to accompany Lucanian businesses beyond the Italian borders, equipping them with the tools to compete in international markets. Ambrogio Laginestra, from TotalEnergies EP Italia, stated that the eleven companies should serve as a model for other businesses, making the economic fabric of Basilicata increasingly oriented towards exports.
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