Octagona and Cibus 2012: agreement signed with Fiere di Parma

Octagona and Fiere di Parma have entered into an important agreement in view of the Cibus 2012 International Food Exhibition.www.cibus.it), to be held from May 7 to 10, 2012, at the Parma Exhibition Center. Octagona, thanks to the experience gained over the years, has been chosen by the Trade Fair Organization as Knowledge Partner for India, confirming its role as a leading company in internationalization activities related to the Indian market.

Specifically, Octagona will have its own stand and will manage the “India” desk, offering participating companies appropriate assistance and necessary support in identifying concrete opportunities for commercial development in that market. As part of the conferences held within the Fair, focusing on current issues in Food & Retail, Octagona, on behalf of Enrico Perego, will give a presentation during the workshop on India, in which the country's peculiarities and business possibilities will be analyzed. Among the other speakers at the conference, prominent figures include Cesare Azzali, Director of the Parmense Industrial Union, Gaurav Marya, President of Franchise India, and Sanjeev Kapoor, International Chef.

Cibus, now in its 16th edition, represents the benchmark event for the Italian agri-food sector of excellence and is an important opportunity for Italian companies operating in this sector that intend to embark on internationalization paths in foreign markets. Specifically, this year the focus will be on India, the United States, Germany, and Japan.

The 2010 edition of Cibus recorded over 60,000 visitors and industry professionals from more than 55 countries, more than 1,000 top buyers from 70 countries, over 1,000 accredited journalists, and 2,324 exhibitors in an area of 120,000 square meters. This year too, a particularly large turnout is expected and expectations are really high: the goal is indeed to confirm the qualitative level of the last edition.

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