An example? Made in Italy is one of the most valued brands abroad, especially in the United States: in 2019 they were the third world destination for Italian exports, after Germany and France. And speaking of market trends, Italian exports to the U.S. in the packaging and printing (Packaging & Printing) sector Have almost doubled between 2016 and 2020. Let's see how:
- in the 2016, the value of Italian exports to the U.S. in this sector was in fact about 186 million of euros, out of a European total of 640 million of euros;
- in the 2020, the value has risen considerably to reach as high as 326 million of euro (+175%), out of a total of 840 million from Europe.
These numbers highlight a very strong trend: Italian products in the Packaging industry have become among the most popular in the United States. A road that seems already mapped out and ready to go.
We at Octagona we are able to pave the right path for you, seizing market opportunities and thereby supporting the growth of your business. With our team of experts present directly in the United States, we will save you from wasting resources and time on what are not profitable market trends.
Here's what the company thinks about it NCS Lab On the internationalization consulting offered by Octagona:
“Thanks to Octagona's valuable support, we were able to establish ourselves in the U.S. market and to untangle a reality with great potential, but also characterized by high complexity. Managing this activity on our own would have taken a long time and required significant human resources: for this reason, and In order not to make mistakes, we relied on Octagona”.
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Italian exports in the Packaging & Printing sector to the USA have almost doubled between 2016 and 2020. The value has gone from about 186 million euros to 326 million euros, with an increase of 175%. This figure confirms a very strong trend for Italian products in the sector.
In 2020 Italy exported packaging and printing products to the United States for 326 million euros, out of a total European figure of 840 million. In 2016 it was about 186 million out of 640 million. The Italian share has therefore grown significantly in just four years.
Yes, the United States is a leading market for Made in Italy, which is one of the most appreciated brands abroad. In 2019, the USA was the third destination for Italian exports worldwide, preceded only by Germany and France. For many SMEs, therefore, they represent a concrete opportunity for growth.
The US market is showing growing demand for Italian packaging: between 2016 and 2020, the sector’s exports rose by 175%, reaching 326 million euros. Italian products are now among the most popular in the USA. This makes the market an already established path for those looking to expand.
The US market has great potential but is also complex. Managing entry on your own requires long time and many human resources, with the risk of making mistakes. Octagona offers a team of experts who are directly present in the USA, to avoid wasting resources on unprofitable trends. This is confirmed by the experience of the company NCS Lab.
Octagona helped NCS Lab establish itself in the US market, a market with great potential but also very complex. According to the company, doing so alone would have required a long time and a significant investment of human resources. Therefore, in order to avoid making mistakes, NCS Lab relied on Octagona’s internationalization consulting services.
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