An example? Made in Italy is one of the most appreciated brands abroad, especially in the United States: in 2019 they were the third global destination for Italian exports, after Germany and France. And speaking of market trends, Italian exports to the USA in the packaging and printing sector (Packaging & Printing) almost doubled between 2016 and 2020. Let's see how:
- In the 2016, the value of Italian exports to the USA in this sector was in fact approx 186 millions euros, out of a European total of 640 million of Euro;
- In the 2020, the value rose considerably until it reached quota 326 million of Euro (+175%), out of a total of 840 million from Europe.
These numbers highlight a very strong trend: Italian products in the packaging industry have become among the most popular in the United States. A road that seems already traced and ready to travel.
We at Octagona we are able to pave the right path for you, seizing market opportunities and thus supporting the growth of your business. With our team of experts present directly in the United States, we will prevent you from wasting resources and time on what are not profitable market trends.
Here's what the company thinks NCS Lab on the internationalization consultancy offered by Octagona:
“Thanks to the precious support of Octagona we managed to establish ourselves in the United States market and to untangle ourselves in a reality with great potential, but also characterized by high complexity. Managing this activity on your own would have required a long time and a significant use of human resources: for this reason, ed in order not to make mistakes, we leaned on Octagona”.
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