Among the products presented, the protagonists were the great classics of Made in Italy, that is, the products that hold high the name of Italianness in the world. One example? Parmesan cheese.
And it was precisely with the famous Emilian cheese that Octagona, together with the Vacche Rosse Consortium, also participated in Cibus in Parma. With them, we were able to breathe in the enthusiasm and passion for a historic product like Parmigiano derived from the Vacche Rosse.
The mood inside the fair was one of Italy wanting to focus on one of its leading sectors for economic growth: 154 billion of turnover expected by the end of the year, 8% more than in 2020, is a respectable number.
Moreover, it is realistic to think that the 40 billion export quota for the food sector will be reached, to which the 10 billion from agriculture will be added. The 50 billion goal will be realized this year, and it is a very good sign that the economy is restarting.
In this context, fairs will play a central role in the growth of Italian businesses. Octagona can support your company at these events by providing his own experience to make successful international strategic decisions for revenue growth. Want to find out how? Click below, fill out the form and we will contact you to listen to your idea and study the best solution together:
About 2,000 exhibitors and 40,000 trade operators participated in Al Cibus in Parma. The XX edition was the first in-person event since 2018 for the fair dedicated to the agri-food industry chain. The response in terms of numbers was more than positive and signaled the sector’s desire to restart.
The protagonists of Cibus were the great classics of Made in Italy, that is to say the products that uphold the name of Italianness worldwide. The best-known example is Parmigiano Reggiano, which is also available in a version derived from the Red Cows, a historical product that has attracted great enthusiasm among visitors.
The Italian agri-food sector is expected to generate €154 billion in sales by the end of the year, 8% more than in 2020. This is a remarkable figure and confirms the importance of one of the driving sectors for the country’s economic growth, as emerged from the atmosphere felt during Cibus.
The target is 50 billion euros in exports in 2021, obtained from about 40 billion in the food sector, plus 10 billion in agriculture. According to what emerged at Cibus, the target is realistic and represents a good sign that the economy is recovering.
Octagona participated in Cibus in Parma together with the Consortium of Red Cows, presenting Parmigiano Reggiano derived from Red Cows. The experience allowed for a close-up look at the enthusiasm and passion for a historic product from Made in Italy, a protagonist of the fair’s return in person.
A consulting firm like Octagona assists companies at trade shows by providing its expertise to make strategic decisions aimed at increasing sales. The trade shows will play a central role for Italian companies, and the company can fill out a form to share their idea and study the best solution.
Are you interested in our service?
Fill out the form or contact us at
+39 059 9770184
Copyright © 2026 Octagona Srl. All rights reserved. P.I. 02969820360
Italian Italian 
English
