Diesel focuses on India

The Italian brand Diesel wants to replicate the success achieved in the United States in India. The company has recently opened its second outlet in Mumbai.

The founder and president of the company, Renzo Rosso, said he wanted to maintain the same pricing and positioning that the brand has in other markets. As in the West, the brand will also fall into the high-end in India, with prices starting at 7,000 rupees (110 euros).

The company's first store, located in the Lower Parel area of Mumbai, reached its sales target already after the first month of opening. Diesel operates in India through a 51:49 joint venture agreement with Reliance Brands and expects to open 20 outlets over the next 3 years.

Diesel therefore decided to open gas and increase its turnover, increasing the supply in the Indian Country. Strengthened by its brand identity, Diesel aims to satisfy that new segment of consumers that is growing faster and faster. Large investments in infrastructure, health and culture are in fact leading people of the middle class to become increasingly wealthy. International brands such as Diesel, but also all the other Italian companies interested in increasing their profits, are therefore increasing their percentage of exposure on the Indian market, through long-term infrastructure investments. It would not surprise us to see other important well-known Italian brands follow Diesel and penetrate the Indian market.

Yet another factor that demonstrates that India is a market with extraordinary growth and that companies would do well not to miss out. Write to us to learn more about the content of this article and to receive a first free and personalized consultation.

Source: Indian News 24

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