Octagona opens the doors of the Iranian market to Brollo Siet

L’Iran today represents the’Last great frontier of international business. The country has been re-emerging on the international scene for some years now, and they are so many companies that see the huge untapped potential: Iran, in fact, boasts one of the youngest and most educated population rates in the area (out of 78 million inhabitants, two-thirds are under 35 years old) and is among the leading economies in the MENA Region in terms of GDP; the economic growth recorded +4.3% in 2014, +0.4% in 2015, and +4.5% in 2016, while +5.2% is expected by the end of the year, and +4.5% in both 2018 and 2019. Given the historic relationship between Italy and Iran and the Strong appreciation enjoyed by the made in Italy, many Italian companies have already begun to start internationalization projects in the Middle Eastern country.

Brollo Siet Srl, historical Treviso-based company involved in the production and marketing of a wide range of products (electrical and electronic neon transformers, neon and sign accessories, LED displays, among others) in the electrical sector, is one of them. The company, which is already strongly active in foreign markets and has a production facility in India, precisely with a view to strengthening its activities Has decided to embark on a path of internationalization in Iran, with the aim of Initiate a partnership with local counterparts, to market its products locally. The commercial establishment in the market initially involves a process of supplying transformers or part of them, and possibly the creation of a local production presidium.

To implement the operation, Brollo drew on the valuable support of Octagona (a company that has been dealing with internationalization for about 15 years, already an accredited provider by the MISE, the Emilia-Romagna Region and the Lombardy Region for the provision of services of this type), which, through its local structure, was responsible for the complete organization and supervision of the entire project, elaborating a comprehensive market mapping (in relation to the transformer segment), creating a long-list of Iranian companies potential partners interested in Brollo's products and Then meeting the best eight counterparts through an action of on-site accompaniment; Octagona then guided Brollo in understanding the business opportunities present in the market and gathered a great deal of valuable information, useful for understanding and defining the next steps to be implemented.

It was the First transaction carried out by Octagona within the Iranian market.: Octagona expand then further its network on a global scale, confirming its role as Important reference point for companies in the field of internationalization. Octagona currently has offices in Italy (Carpi, Bologna, Milan, and Padua), India (New Delhi, Bangalore, and Pune), Brazil (Belo Horizonte), and Vietnam (Hanoi and HCM City), and exclusive collaborations around the world (the United States, ASEAN, the European Union, North Africa, Turkey, the United Arab Emirates, Iran, Russia, and China).

If you want to learn more about the Octagona activities and if you are interested in implement a similar operation, contact us at the telephone number 059.9770184 or to the e-mail address [email protected]: you will receive all the information you need to start your internationalization project.

View the case study of Brollo Siet in Iran.

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