Octagona opens the doors of the Iranian market to Brollo Siet

L’Iran today represents the’Last great frontier of international business. The country has reappeared on the international stage for several years now, and a great many companies envision the enormous untapped potentialIran, in fact, boasts one of the youngest and most educated populations in the region (out of 78 million inhabitants, two-thirds are under 35 years old) and is among the leading economies in the MENA Region in terms of GDP; the economic growth recorded a +4.3% in 2014, a +0.4% in 2015, and a +4.5% in 2016, while a +5.2% is forecast by the end of the year, and a +4.5% in both 2018 and 2019. Considering the historical relations between Italy and Iran and the Strong appreciation enjoyed by the made in Italy, many Italian companies have already begun to launch internationalization projects in the Middle Eastern country.

Brollo Siet Srl, historical Treviso-based company involved in the production and marketing of a wide range of products (electrical and electronic neon transformers, neon and sign accessories, LED displays, among others) in the electrical sector, is one of them. The company, already very active in foreign markets and with a production facility in India, precisely with the aim of strengthening its activities Has decided to embark on a path of internationalization in Iran, with the aim of Initiate a partnership with local counterparts, for the commercialization of its products on-site. The commercial settlement in the market initially foresees a process of supplying transformers or part of them, and possibly the creation of a local production presidium.

To implement the operation, Brollo has availed itself of the valuable support of Octagona (company that has been involved in internationalization for about 15 years, already an accredited supplier by MISE, the Emilia-Romagna Region, and the Lombardy Region for the provision of services of this type), which, through its local structure, was responsible for the complete organization and supervision of the entire project, elaborating a comprehensive market mapping (in relation to the transformer segment), creating a long-list of Iranian companies potential partners interested in Brollo's products and Then meeting the best eight counterparts through an action of on-site accompaniment; Octagona then guided Brollo in understanding the business opportunities present in the market and gathered a great deal of valuable information, useful for understanding and defining the next steps to be implemented.

It was about Octagona's first operation in the Iranian market: Octagona expand then further its network on a global scale, confirming its role as important benchmark for companies in the internationalization sector. Octagona currently has offices in Italy (Carpi, Bologna, Milan, and Padua), India (New Delhi, Bangalore, and Pune), Brazil (Belo Horizonte), and Vietnam (Hanoi and HCM City), and exclusive collaborations around the world (the United States, ASEAN, the European Union, North Africa, Turkey, the United Arab Emirates, Iran, Russia, and China).

If you want to learn more about the Octagona activities and if you are interested in implement a similar operation, contact us at the telephone number 059.9770184 or to the e-mail address [email protected]: you will receive all the information you need to start your internationalization project.

View the case study of Brollo Siet in Iran.

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