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TOWARDS NEW MARKETS - Action 1.3.1 PR ERDF Lombardy 2021-2027

TOWARDS NEW MARKETS - Action 1.3.1 PR ERDF Lombardy 2021-2027

In summary
  • The Call Verso Nuovi Mercati (Action 1.3.1 PR FESR Lombardia 2021-2027) finances Action Plans to enter foreign markets, with a budget of 18,978,747.97 euros.
  • The project must have a budget between 30,000 and 600,000 euros and must be completed within 18 months from the grant.
  • The coverage covers 85% of the expenses: 20% as a grant and 65% as an 1.5% fixed-rate subsidized loan; the remaining 15% remains the responsibility of the company.
  • Small and medium-sized enterprises with their operational headquarters in Lombardy that did not export more than 40% of their turnover in the previous year may participate.
  • Applications can be submitted online from June 3rd to September 9th 2025 on the PR FESR Lombardia platform, with an action plan and estimates.
Index

Objectives of the Call for Proposals

The measure “Toward New Markets.” - Action 1.3.1 of PR ERDF Lombardy 2021-2027 - supports enterprises that develop and implement an Action Plan for foreign market entry, through:

  • Market analysis and specific studies

  • Definition of resources, timelines, and preparatory activities

  • Minimizing risks and maximizing global opportunities

Subjects Beneficiaries

The following are eligible to apply MPMI Which:

  1. Are incorporated, registered and active in the Commercial Register, with at least two approved financial statements or tax returns as of the date of submission.

  2. Have operational headquarters in Lombardy as of the grant date.

  3. Have not made, in the previous calendar year, exports or intra-Community supplies of more than 40 % of total turnover

Eligible Interventions

The project must include a Action plan for internationalization, drafted on the basis of market research and supported by experts, with:

  • Detailed description of actions and resources needed

  • Timelines and operational steps for entering new markets

  • Marketing, communication and product adjustment activities

  • Any temporary showrooms or exhibition spaces (physical or virtual)

  • Implementation of remote customer service systems

The project budget must be between € 30.000 and € 600.000 And conclude within 18 months of the grant.

Eligible Expenses

  1. Counseling for the preparation of the Plan (max 20 % of the expenses in item 2)

  2. Operational activities (marketing, certifications, adjustments, showroom, CRM, etc.).

  3. Training Of staff dedicated to the project (max 10 % of the expenses in items 1 and 2)

  4. Employees Involved, calculated flatly at 20 % of items 1-3

  5. Indirect costs, lump sums at 7 % of items 1-3

All activities must comply with the DNSH principle and the directions of the SEA Report.

Type of contribution:

The total budget for the call is €18.978.747,97.

  • Minimum amount Of the investment: €30,000.00.
  • Maximum amount eligible: €600,000.00.
  • Coverage up to 85% Of eligible expenses, divided into:
    • 20% as a grant.
    • 65% as subsidized financing at the fixed rate of 1.5%.
  • The remaining 15% of the investment is borne by the enterprise.

Term of funding: between 3 and 6 years old, with a maximum grace period of 24 months.

Method of application:

  • Useful period: 00:00 a.m. June 3 to 11:59 p.m. September 9, 2025

  • Procedures: telematic submission via dedicated platform PR ERDF Lombardy

  • Required attachments: Action plan, quotations and documentation in accordance with the indented expenses.

Please feel free to contact us for more information and support.

Frequently Asked Questions

What is the Verso Nuovi Mercati Action 1.3.1 call of the PR FESR Lombardia 2021-2027 and what does it finance?

Verso Nuovi Mercati is a measure of the PR FESR Lombardy 2021-2027 that supports companies in the development and implementation of an action plan to enter foreign markets. It finances market analysis, resource and timing definition, marketing, product adaptation, showrooms and remote customer support, reducing the risks of internationalization. The allocation is 18,978,747.97 euros.

What requirements must an SME have to participate in the Verso Nuovi Mercati tender of the Lombardy Region?

An active SME registered in the Companies Register may participate. It must have at least two approved balance sheets or tax returns on the date of the application. It must have its operational headquarters in Lombardy at the date of the grant. Furthermore, in the previous calendar year it must not have realized exports or intra-community transfers exceeding 40% of the total turnover.

How much is funded by the Verso Nuovi Mercati call for proposals and how is the contribution composed between the grant and the subsidized financing?

The call covers up to 85% of eligible expenses for projects between 30,000 and 600,000 euros. The 20% is a grant contribution and the 65% is an interest-free subsidized loan at a fixed rate of 1.5%. The remaining 15% is borne by the company. The financing period ranges from 3 to 6 years, with a maximum amortization period of 24 months.

Which expenses are eligible under the Verso Nuovi Mercati call for proposals and what are the limits for consultancy and training?

Consulting for the Plan is eligible; operational activities such as marketing, certifications, adjustments, showrooms and CRM, staff training and employee remuneration are also eligible. The consulting is limited to 20% of operational expenses; training is eligible for 10% of the above items. Staff is subject to a flat-rate contribution of 20%, and indirect costs are 7%. The activities must comply with the DNSH principle.

How long should the project of internationalization funded by the Verso Nuovi Mercati call for proposals last and what should the Action Plan contain?

The project must be completed within 18 months of the grant. The Internationalization Action Plan is based on market research and the support of experts. It must describe the actions and resources needed, the timing and operational phases for entering new markets, marketing and communication activities, product adaptation, and any physical or virtual showrooms.

When and how to apply for the Verso Nuovi Mercati PR FESR Lombardy 2025 call for applications?

The application is submitted online on the dedicated PR FESR Lombardia platform, from 00:00 on June 3 to 23:59 on September 9, 2025. The mandatory attachments are the Action Plan, the estimates and documentation consistent with the expenses foreseen by the project.

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