The measure “Toward New Markets.” - Action 1.3.1 of PR ERDF Lombardy 2021-2027 - supports enterprises that develop and implement an Action Plan for foreign market entry, through:
Market analysis and specific studies
Definition of resources, timelines, and preparatory activities
Minimizing risks and maximizing global opportunities
The following are eligible to apply MPMI Which:
Are incorporated, registered and active in the Commercial Register, with at least two approved financial statements or tax returns as of the date of submission.
Have operational headquarters in Lombardy as of the grant date.
Have not made, in the previous calendar year, exports or intra-Community supplies of more than 40 % of total turnover
The project must include a Action plan for internationalization, drafted on the basis of market research and supported by experts, with:
Detailed description of actions and resources needed
Timelines and operational steps for entering new markets
Marketing, communication and product adjustment activities
Any temporary showrooms or exhibition spaces (physical or virtual)
Implementation of remote customer service systems
The project budget must be between € 30.000 and € 600.000 And conclude within 18 months of the grant.
Counseling for the preparation of the Plan (max 20 % of the expenses in item 2)
Operational activities (marketing, certifications, adjustments, showroom, CRM, etc.).
Training Of staff dedicated to the project (max 10 % of the expenses in items 1 and 2)
Employees Involved, calculated flatly at 20 % of items 1-3
Indirect costs, lump sums at 7 % of items 1-3
All activities must comply with the DNSH principle and the directions of the SEA Report.
The total budget for the call is €18.978.747,97.
Term of funding: between 3 and 6 years old, with a maximum grace period of 24 months.
Useful period: 00:00 a.m. June 3 to 11:59 p.m. September 9, 2025
Procedures: telematic submission via dedicated platform PR ERDF Lombardy
Required attachments: Action plan, quotations and documentation in accordance with the indented expenses.
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Verso Nuovi Mercati is a measure of the PR FESR Lombardy 2021-2027 that supports companies in the development and implementation of an action plan to enter foreign markets. It finances market analysis, resource and timing definition, marketing, product adaptation, showrooms and remote customer support, reducing the risks of internationalization. The allocation is 18,978,747.97 euros.
An active SME registered in the Companies Register may participate. It must have at least two approved balance sheets or tax returns on the date of the application. It must have its operational headquarters in Lombardy at the date of the grant. Furthermore, in the previous calendar year it must not have realized exports or intra-community transfers exceeding 40% of the total turnover.
The call covers up to 85% of eligible expenses for projects between 30,000 and 600,000 euros. The 20% is a grant contribution and the 65% is an interest-free subsidized loan at a fixed rate of 1.5%. The remaining 15% is borne by the company. The financing period ranges from 3 to 6 years, with a maximum amortization period of 24 months.
Consulting for the Plan is eligible; operational activities such as marketing, certifications, adjustments, showrooms and CRM, staff training and employee remuneration are also eligible. The consulting is limited to 20% of operational expenses; training is eligible for 10% of the above items. Staff is subject to a flat-rate contribution of 20%, and indirect costs are 7%. The activities must comply with the DNSH principle.
The project must be completed within 18 months of the grant. The Internationalization Action Plan is based on market research and the support of experts. It must describe the actions and resources needed, the timing and operational phases for entering new markets, marketing and communication activities, product adaptation, and any physical or virtual showrooms.
The application is submitted online on the dedicated PR FESR Lombardia platform, from 00:00 on June 3 to 23:59 on September 9, 2025. The mandatory attachments are the Action Plan, the estimates and documentation consistent with the expenses foreseen by the project.
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