Selling Italian products in America constitutes an important opportunities for companies in our country and this depends on some factors such as the political stability of the American market and a dynamic economic context.
The data speaks clearly: in 2022, bilateral trade in goods and services between the two countries reached a record of 117.3 billion dollars, marking an increase of 23.5% compared to 2021.
Currently, the United States represents the main export market for Italy outside the EU, absorbing the 10% of all Italian exports.
In this article we will examine how Italian companies can make the most of the prospects offered by this growing market.
The reasons that push an Italian company to export to the USA they are multiple. Among the most significant is access to a vast market beyond 333 million inhabitants, which allows you to diversify commercial risk and enhance the prestige of Made in Italy in different sectors. The ideal time to expand may vary, depending on the company's maturity, the receptiveness of the U.S. market and the company's ability to meet new challenges.
What are the elements that make the US market so interesting for Italian companies?
The country's medium to high GDP per capita indicates high purchasing power. As a result there is high demand for a wide range of products and services. This breadth allows Italian businesses to diversify risk and expand into a market that can support long-term growth.
The United States boasts a stable and consolidated political system. This promotes the continuity of business operations and reduces the risks associated with sudden changes in economic policy. This stability offers a safe environment for investments. Furthermore, this condition guarantees that the rules of the game do not change frequently, allowing companies to plan export activities with greater certainty.
The United States offers an attractive tax system for businesses that want export to USA, with incentives and benefits that can make the business more profitable. Pro-business tax policies support business growth and attract foreign investment. Additionally, different jurisdictions within the United States may offer additional tax advantages that businesses can take advantage of.
The US economic context is one of the most dynamic in the world, characterized by a strong propensity for innovation and growth. Companies operate in an environment that rewards entrepreneurial initiative and offers numerous opportunities to develop new ideas and products. Furthermore, the business-oriented economy creates a favorable ecosystem for companies that want to expand and prosper.
Administrative procedures in the country are generally quick and transparent, making it easier to start and manage business activities, starting fromopening a company in the USA. Businesses can benefit from a system that supports business transactions with fewer bureaucratic hurdles than in many other countries. This makes it easier and faster to penetrate the market and start operations.
Italian products enjoy an excellent reputation in the United States, where they are highly appreciated for their quality and design. Sectors such as food, L'clothing and mechanics/automation see strong interest from American consumers, who associate Made in Italy with excellence and innovation. This appreciation facilitates the entry and growth of Italian companies in the US market.
For sell Italian products in America, it is not enough to analyze the general scenario; it is necessary to thoroughly study local and international competitors, understand the peculiarities of the distribution chain, precisely define your target and potential commercial partners, and satisfy regulatory requirements.
For this reason, it is essential to adopt a scientific, structured and methodological approach, with a business plan well defined, which includes times, costs, activities and responsibilities that are clear and shared by top management.
Among the main aspects that Italian companies must consider are:
Overcoming these difficulties requires a well-structured approach, with a clear medium-long term strategy that considers all the variables at play.
The team of Octagona can become your strategic ally to successfully expand your business in the United States. Thanks to our twenty years of experience we are able to offer services designed to complete a journey internationalization.
Following a careful market analysis we can define a tailor-made entry strategy, based on the characteristics of the target market and on compliance with current regulations and certifications. Subsequently, we move on to organizing the logistics necessary to face the challenges related to the management of the supply chain, warehouses and transport methods.
To be able to carry out these and many other strategic actions you can be supported by a Temporary Export Manager, an expert who supports the company in export operations and market penetration, facilitating transition and business development.
If you are also interested in expanding your business to the United States, contact us for any further information.
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