Made in Italy mark, how it is obtained and what it entails

What does it entail to be able to bear a Made in Italy label? Certainly it is a recognition that is the pride of so many producers. 

The “Made in Italy” label has a decidedly important value. It is a badge of honor that many Italian designers and artisans proudly display on their products. This recognition attests to the quality associated with goods made in Italy, country known throughout the world for the richness and history of its territory, a history that has always been marked by a very special added value.

The “Made in Italy” label also symbolizes the authenticity of the goods“ workmanship, while representing the highest level of craftsmanship. Being able to display the ”Made in Italy" label is not only a marketing tool, but a true statement of excellence that stimulates exports.

“Made in Italy” is not always 100% Italian production warranty, since some goods can be made from imported materials. However, this designation remains highly valued and sought after all over the world.

How to get the Made in Italy trademark for your products

The prestigious “Made in Italy” label requires a certain amount of effort to be obtained, that is, only by meeting specific criteria. For example, certain processing steps must take place exclusively in Italian territory. This is, for example, pursuant to the Law No. 55 of 2010, which regulates Made in Italy for textile, leather goods and footwear products.

The conditions for obtaining the mark of origin must also refer to European as well as national regulations.

Various checks must be carried out by the Institute on the existence of the requirements in order to obtain the appropriate certification, which will last for 10 years; the producing company will then be able to register in the National Register of Italian Manufacturers.

The distinctiveness of Made in Italy has enabled several Italian companies to maintain their market share, stemming the advance of competitors, especially in certain areas. However, the brand has also been subject to counterfeiting: this has seriously jeopardized the reputation and economic benefits of genuine “Made in Italy” products. Therefore, protecting the integrity of the brand is crucial.

As a result, the authenticity of the “Made in Italy” trademark is strictly protected by Italian law, which guarantees the prevention of counterfeiting, so that this valuable recognition can be effectively protected. 

In an increasingly globalized world, thanks mainly to digitization, additional effort will be required of all those companies that intend to assert their “Made in Italy” quality (especially in cases where they intend to penetrate new markets) with the aim of increasing their sales and thus their economic returns.

Octagona, which has always stood by Italian businesses, can help your company expand significantly beyond its national borders, as it did with many other manufacturers Who were able to achieve concrete success quickly.

If you have any questions about what we can do for you and your production reality, please do not hesitate to contact us. Our professional team will get back to you as soon as possible.